Newsletter Subject
The case against tracking?
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Sun, Aug 27, 2023 02:45 AM
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An Email Players subscriber asks: === Hi Ben, With Email Players - or any other continuity product -
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An Email Players subscriber (not sure he wants me naming him) asks: === Hi Ben, With Email Players - or any other continuity product - what numbers do you actually track, specifically? Im thinking: Churn rate New sales How those new sales do later in terms of member retention Anything else meaningful? === Survey says: The longer I do this, the less I focus on anything but sales and sales trends over time. For the reply guys itching to say something: If I was running paid cold traffic to an opt-in page obviously I'd be tracking that (to the sale - and I have) to make sure I'm getting a decent ROI. But I don't run cold traffic to my site right now. And outside of focusing on sales trends over time, I mostly focus on writing the best content I can - which is 100% in my control - to serve the kind of customers I enjoy selling to and can best help... and then selling that content with daily emails in a way that qualifies who I want, and disqualifies who I don't want. Maybe that sounds anticlimactic. And there is obviously more to it than that overall. But that should give an idea of what I care about as far as tracking goes. And the numbers (churn, retention, sales, all of it) have always taken care of themselves when I do that. And the more radical and uncompromising I get about taking the above attitude, the bigger everything has been growing over time. Now let me repeat for the reply guys again: Iâm not saying to never track or to whole cloth ignore your numbers. You do what you think you got to do. And I am fully aware at a certain level my way is not necessarily feasible. So to ask me "But what about Agora!!!" is to miss the point. But since I was asked in the question above, in my business I simply don't obsess over numbers/stats/rates I cannot control which, far as I am concerned, is just majoring in the minors. I focus on writing emails, paying attention to what comes back from those emails (money, engagement, questions, trolling, drive by snark, testimonials, whatever it is), and use that info to help me feel & interpret what future content to write, what offers to create, and how to sell it far more than a bunch of ever-changing open rates or whatever have. I know... Probably not very exciting or sexy to the goo-roo fanboys who spend more time haunting social media than writing emails, creating content, or growing a business. But if I cared about what they think, I'd be as broke as most of them are. Anyway, all of this is in strict accordance with what I teach about Sociological (vs Psychological) Marketing inside the upcoming September Email Players issue. And is a very small piece of what I am talking about when I refer to it. For the full view, see the September Email Players issue. Hereâs the link to subscribe before the deadline: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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