Anatomy of the most profitable book launch I ever done orchestrated

A few years ago I launched my best-selling book elBenbo Press. And it is, so far, claws down, the single biggest, most successful, and most profitable book launch I have ever orchestrated to my list. And it was even more successful when factoring in upsells, future sales that resulted and will continue to result from the book... plus the way it laid the foundation for an entire new business venture for Yours Scribbly. Anyway, there were many things that made it work you can profit from, too. And this is the case no matter what the offer is (doesn’t have to be books). Before I show you the specifics, here are some details: (All high ticket offers — most over $500 a pop — so this ain’t Amazon numbers) * 170 elBenbo Press book sales * 17 Affiliate Launch Copynomicon book 1-click upsell sales * 37 Breakneck Content book 1-click upsell sales * 18 Copy Slacker book 1-click upsell sales * Plus a trickling of book sales from offers embedded within elBenbo Press and my other books that are ongoing and that I have not bothered to look up the numbers to (likely less than a couple thousand in sales) Context: These aren’t inflated multi-million dollar guru launch numbers by any means. Especially since mine were all physical books and printing, fulfilling, mailing books takes a wet bite out of the box office gross. But I daresay it ain’t too shabby either. Especially considering my modest-sized list, the fact I didn’t use any JV partners, affiliates, or paid advertising — and for having a blast gleefully pounding out what I believe is my best sales letter to date, as well as a batch of emails I had a lot of fun writing I also believe are some of the best I’ve ever written, too. Although that is always a subjective thing with me, since I don’t bother split testing my sales copy or my emails. Plus, I have yet another offer in my "pantheon" of books that I sell each year ongoing, as an upsell for a couple offers, etc. So what can you take away from this? Well, it’s easy to observe what I did on the surface. But there’s quite a bit going on beneath the surface and between the lines that made it work so well that anyone else can also use for your own launches. Like, for example: * Generous pricing that’ll never be seen again to my lists * Two launches simultaneously: there was a week-long launch of the book to my main list but a month-long launch of the same book to my Email Players subscribers * Tremendous word-of-mouth about it starting months before it was even launched * Not being a wimp about putting multiple high priced 1-click upsells in the sales path * Having written a lot of books beforehand leading up to elBenbo Press. If I’d sold elBenbo Press three years earlier at the time, when I started converting my business into a purely book publishing operation, and before I’d had a bunch of books to upsell in the first place, it probably would not have been even half as successful — timing, patience, and strategy reign supreme… * A reputation for overdelivering on the value * A rabid base of what I call "berserker" customers who have benefited immensely from my other books * A finely-curated email list * An email methodology that’s been refined over many years * Aggressively & heavily using the secret persuasion tactic I teach in my new “NOfluence” book The result was the single biggest book launch I’ve ever had. And I have noticed many customers have been taking the book a lot more seriously than my other books where I did not as aggressively use this tactic I talk about in NOfluence, and consuming it more aggressively than usual as well. Nothing has even come close to the results this book has gotten for my business. And I believe it’s the aggressive use of the secret persuasion tactic I teach inside NOfluence that I used on the sales page for elBenbo Press that was a big factor in it. More: I also show you how we used it to launch Learnistic to the tune of doing 4x the sales we were thinking we'd get, and how we have also used it to hire new employees. Plus, I show you — with their permission — how some my customers are using it in their own businesses & even their personal lives, as I have also done. Lots of examples to see how it can be applied inside. All you have to do is learn how it works, and apply it in your own voice, style, and way. i.e., this persuasion secret is not something you “swipe.” Okay, enough. And that’s just one of the many subversive ideas inside “NOfluence.” After “NOfluence” launches it will sell for $600.00. But during this week’s launch (until tomorrow Friday, August 18 at midnight EDT - check your time zones if you don't want to miss it, you been warned...) you can have it at a $100.00 discount (so for $500.00 instead of $600.00) off the listed price at the link below. Here’s the link: [https∶//www.EmailPlayers.com/nofluence]( Ben Settle P.S. If you already possess some of the Email Players issues that make up this book (described in the sales letter at the link above), you’ll have to decide whether it is worth paying for this offer or not. So please read the sales letter thoroughly, and think carefully before purchasing if that is the case. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA