How not to build a World in business

Following is a question about business World-Building that many have asked in various different ways over the past 9 years since I started openly talking about this topic: === My Lord Rood, As I'm building my magical world for my subscribers, my initial plan for some of my characters includes: Ben of House Settle. Warden of the West. Also known as "the goat" and The Behemoth of Orgeon. Troy of House Broussard Warden of East. The warden of the South is Australia's sexiest man Copywriter. (Daniel Throssell). Of Course, In my world, I am no doubt the King Pablo of House Carrillo. I am also the headsman. My two business are my "dragons" mainly because they are weaponized in "Brand Barbarian" foundation. I plan to have a KingsGuard along with a Captain of the KingsGuard. Lords are some of my subscribers with large email lists. Also each "House" will have its own sigil or banner. White Walkers are the retarded Artificial Intelligence Bots like Jasper. Which brings me to my question. . . Is this something that i am allowed to do? (I take my email players subscription very seriously and don't wish to get banned from the realm). I'm new to the game and unsure if i may be committing some kind of Copyright sin. === My answer: The above is literally the exact opposite of how to approach business World-Building. If you are copying Tolkien, Martin, etc you’re just going to come off as a wannabe and copycat — and the whole point of business World-Building is to be a World unto yourself, not unto someone else, or several someone else’s. Every time I would teach this, I’d get responses, questions, etc like this. It’s NOT about literally lifting Dungeons & Dragons, etc. It’s an approach and a state of mind. It’s also got to be 100% you, not 5%, 10%, 50% anything else. This is one reason I am publishing my new BizWorld book: To help the good people like the guy asking the question above (I more or less told him the same thing when he asked — this ain’t about mocking anyone, as I understand people get confused about this) get some clarity on what it means, how to approach, think, and execute it. I’d argue trying to plot it out at all is a big mistake. It’s not about trying to create it whole cloth. Nobody does that. It always starts with an idea, an image, or, in business, a wrong you want to right/problem you want to solve/pain you want to ease/desire you want to grant to your market (you still have to sell people what they are buying and what they want, it is still business at the end of the day), and then you build from there. My BizWorld book is probably going to frustrate a lot of people. The reason: There is no checklist. No “do this, that, and the other thing.” Nothing to swipe, copy, or track. To do those things is the opposite of World-Building in many cases. I can’t possibly do this topic justice in an email. Thus, my BizWorld book. Unlike most of my books this one is not expensive, and is quite affordable to most anyone in business. Plus, I am giving away a valuable bonus in my mobile app (you’ll have to have a smart phone to access it, no exceptions) analyzing one of my favorite business World-Builders to those who: 1. Buy the book in print or Kindle by tonight, Sunday August 6th at midnight EDT 2. Send me the Amazon receipt by that deadline (not just buy it, but send me the receipt by the deadline too — send a screenshot of your receipt if you have to, that is fine) You can read more about the bonus in the P.S. below. Otherwise, here is the link: [https∶//www.EmailPlayers.com/bizworld]( Ben Settle P.S. Regarding the bonus training in my mobile app I will give if you buy AND send me your receipt by the 8/6 at midnight EDT deadline. I call it: “Death Touch Marketing Secrets” It’s about a particularly insane & brutal biz World-Builder from the 60’s & 70’s. Someone I’ve learned a lot from studying, as have certain other very high-level 7 & 8-figure marketers I am aware of “in the know” who have spent many hours talking about, discussing, and learning from this guy about how he approached his marketing which, believe it or not, literally got him killed. But that’s neither here nor there. If you buy (print or Kindle) & send me your receipt by the deadline it shows my take. Including: * The little-known psychology behind how old comicbook ads were able to crawl right into the psychology of their readers to create literal mail-order millionaires even though they mostly were completely BS offers. (Not suggesting you sell crap — but what works to sell crap works even better to sell gold…) * How to make your cold ads (Facebook, Google, banner, space, classifieds… whatever it is) stand out like a MAGA hat at an AOC eat-the-rich fundraiser dinner. * A tasteful way to shamelessly milk money from fear & pain in your marketing. * Best “sleeper” place in long form sales copy to create lots of prestige and trust in you, your business, and your offer. (Believe it or not, this alone can potentially make the sale for even very high priced offers.) * An admittedly sneaky (but totally ethical) way to sell “between the lines” in your ads, sales, letters, and emails. (You won’t always be able to do this, but when/if you can — it can potentially pull all kinds of new sales your business might not get otherwise.) * The blatantly politically incorrect “fat chicks” secret for finding out exactly what your market’s worst pains & insecurities are to sell them more of your offers. * Absolutely one of the most cunning ways ever invented for using your competition’s own offers to help sell more of YOUR offers. * How to structure a near-perfect sidebar for your long form sales pages, ads, and sales letters. (If you do it right, a sidebar can do much of the heavy lifting — or possibly even make the sale on its own — to move more of your offers.) * Examples of how to make ordinary and “plain vanilla” offers sound exotic and sexy in your marketing without lying, deception, or exaggeration. * Stan Lee’s secret for writing product & offer titles people can’t resist wanting to buy. (Grown ass men & women still look for his fictitious countries like Wakanda & Latveria on maps 60+ years later, if that tells you something…) * How to write your name in ads to give your brand an almost Biblical-like epic feeling & power to it. * Real life example of how World-Building can sell your business’ offers with or without any formal advertising or marketing whatsoever. * The “U-Word” that can help add thick layers of proof & credibility to nearly any kind of offer or claim. * Example of how a literal $10,000 guarantee can be done without putting your business on the hook for any risk. * A quickie power lesson on how to add Showmanship to your marketing. * The blue check secret that gets people believing your offers and claims even if they hate you. * Hands down the single best spot in your ads to place your proof & credibility for maximum impact, belief, and response. (I learned this while writing an ad for a client who would add more zaniness and drama to my copy even after I thought I’d taken things too far!) * A shrewd way businesses still trying to grow a brand can use to help create proof and credibility almost out of thin air. * A secret method discovered years ago by a cunning weight loss author you can use TODAY (right after you learn it) to help combine showmanship, credibility, and intrigue for your business. * How to foil businesses in your market who give away everything free on YouTube. (A lot of marketers worry about this — but when you know what you’re doing, these give-away artists in your niche might be all but sending your business free customers.) * A completely “unorthodox” copywriting technique (used by a notorious comicbook writer/artist to prevent Batman from being cancelled back in the 80’s) that can help make your sales copy compulsively readable and engaging. * A hair-raising example (you should definitely use with caution) of how to turn your best customers & followers into soldiers — sally forth’ing into the internet, and picking fights with your competitors. (A lot of business people cannot handle this sort of thing, and it can get crazy… but it can also potentially make your business a lot of new sales, too.) * A bizarre (but ingenious) way to use an ordinary Bible to help make your sales copy, emails, & other writings more dramatic and engaging. * An old school Hollywood screenwriting trick (used by everyone from Walt Disney to Peter Jackson — in fact, a great example is in the first Hobbit movie) that can help make even the “plain vanilla” ordinary and mundane exotic and irresistible. * How introverts can grow rock-solid relationships with people on their email lists without engaging in mindless small talk and chit-chat. * How swiping John Caples can potentially get you thrown in jail! (Copywriters fight me on this, but what I say about this makes it no less true. If you’re going to swipe John Caples, tread very carefully.) * And a ho’ bunch more. All right, one more time: To get this bonus (which is ONLY in my mobile app, and not available anywhere else) you must (1) buy BizWorld in print or Kindle format before the Sunday 8/6 at midnight EDT deadline AND (2) send me your receipt by that deadline. If you send me your receipt after that? You will be ignored. And I don’t give a shyt what your excuse is, the answer is NO after that. Here is the link to the buy the book: [https∶//www.EmailPlayers.com/bizworld]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA