Creating your own Alternate Reality for fun & profits

Following is a bit from my new BizWorld book. It very accurately explains the difference between how to think like a mere marketer or business owner or community creator… and instead a builder of Worlds for your business and marketing. Here it is: === You just have to change the way you think about things. You’re no longer a seller of products or services, you are something else now. You’re king and emperor of your own world. I mean, that’s the only way I can put it. I had a discussion with Ken McCarthy a few months ago. He wasn’t talking about World-Building, but he said this as a function of copywriting—that if you can build this alternate reality, which is just World-Building, he goes: “A lot of the selling is already done for you.” And in order to do this, in order to really build a world, and there’s no way around this, you have to stop thinking transaction or selling the transaction. Transactions are important. They have to be done. Every email I send out, I go for a sale or transaction. I’m not saying to not sell. You’ll never hear me talk about nurture sequences, for example, on email. I don’t believe in it. I sell, I don’t nurture or pretend I have nothing to sell. But I am also selling me. You have to sell you first. You are the first sale. The relationship is the first sale. You can’t even do it by swiping. It has to come from within you. Everything comes and is driven by that. Every email you write, every piece of copy you write, every product you create, every video you make, every customer service activity you do is driven by whatever that thing is internally that is building your world, and that’s selling you before you sell anything else. Every media you use is no longer a media. It’s its own little society within your world. So, if you have a social media audience, that’s a society within your world. If you have an email list, that’s a society in your world. If you have mobile app followers, like I do, it’s a society. If you have a direct mail list, if you have a fax list for those who still have those, which I still think there’s value in that, that’s a society. Some of these people may overlap. Some may not. It doesn’t matter. It’s going to be very obvious to all of them whose world they’re in and that’s yours. Everything now is a character in your world. Every offer you create is its own flesh-and-blood character. As real as a friend or neighbor. Every employee you have is a character in your world. Every business partner is a character. Every affiliate, every vendor, everyone you come in contact with is now a citizen, character whatever you want to call it in your world. They may do things that are completely out of character for them. They may do weird things. When you start looking at things like this, you’ll start seeing happy accidents. And when you start applying this way of thinking of making everything a little bit different, so it doesn’t look, sound, feel, touch, or smell like anything else, you can apply it to your titles. How many titles just sound like everyone else’s titles? I’m not saying it never works. Because you can take something that works in one market and apply it to another. I’m not saying that never works. But what I’m saying is you should think bigger than that. And every product should have its own look and feel, but still be you, and still be something recognized by your audience as belonging in your world. And it has its own personality. Every offer should have its own personality, which will be an extension in some way of your personality. === Okay, ‘nuff said. The entire BizWorld book is my approach to business World-Building. I give beacons, ideas, guideposts. But there is nothing to swipe, copy, model. I say that for those who can’t think beyond a swipe file, fapGPT, or a spreadsheet. Unlike most of my books this one is not expensive, and is quite affordable to most anyone in business. Plus, I am giving away a valuable bonus in my mobile app (so you’ll need a mobile phone to access it, no exceptions) analyzing one of my favorite business World-Builders to those who: 1. Buy the book by tomorrow, Sunday August 6th at midnight EDT 2. Send me the Amazon receipt by that deadline (not just buy it, but send me the receipt by the deadline too — if you send after that, it will be ignored) You can read more about the bonus in the P.S. below. Otherwise, here is the link: [https∶//www.EmailPlayers.com/bizworld]( Ben Settle P.S. Regarding the bonus training in my mobile app I will give if you buy AND send me your receipt by the 8/6 at midnight EDT deadline. I call it: “Death Touch Marketing Secrets” It’s about a particularly insane & brutal biz World-Builder from the 60’s & 70’s. Someone I’ve learned a lot from studying, as have certain other very high-level 7 & 8-figure marketers I am aware of “in the know” who have spent many hours talking about, discussing, and learning from this guy about how he approached his marketing which, believe it or not, literally got him killed. But that’s neither here nor there. If you buy (print or Kindle) & send me your receipt by the deadline it shows my take. Including: * The little-known psychology behind how old comicbook ads were able to crawl right into the psychology of their readers to create literal mail-order millionaires even though they mostly were completely BS offers. (Not suggesting you sell crap — but what works to sell crap works even better to sell gold…) * How to make your cold ads (Facebook, Google, banner, space, classifieds… whatever it is) stand out like a MAGA hat at an AOC eat-the-rich fundraiser dinner. * A tasteful way to shamelessly milk money from fear & pain in your marketing. * Best “sleeper” place in long form sales copy to create lots of prestige and trust in you, your business, and your offer. (Believe it or not, this alone can potentially make the sale for even very high priced offers.) * An admittedly sneaky (but totally ethical) way to sell “between the lines” in your ads, sales, letters, and emails. (You won’t always be able to do this, but when/if you can — it can potentially pull all kinds of new sales your business might not get otherwise.) * The blatantly politically incorrect “fat chicks” secret for finding out exactly what your market’s worst pains & insecurities are to sell them more of your offers. * Absolutely one of the most cunning ways ever invented for using your competition’s own offers to help sell more of YOUR offers. * How to structure a near-perfect sidebar for your long form sales pages, ads, and sales letters. (If you do it right, a sidebar can do much of the heavy lifting — or possibly even make the sale on its own — to move more of your offers.) * Examples of how to make ordinary and “plain vanilla” offers sound exotic and sexy in your marketing without lying, deception, or exaggeration. * Stan Lee’s secret for writing product & offer titles people can’t resist wanting to buy. (Grown ass men & women still look for his fictitious countries like Wakanda & Latveria on maps 60+ years later, if that tells you something…) * How to write your name in ads to give your brand an almost Biblical-like epic feeling & power to it. * Real life example of how World-Building can sell your business’ offers with or without any formal advertising or marketing whatsoever. * The “U-Word” that can help add thick layers of proof & credibility to nearly any kind of offer or claim. * Example of how a literal $10,000 guarantee can be done without putting your business on the hook for any risk. * A quickie power lesson on how to add Showmanship to your marketing. * The blue check secret that gets people believing your offers and claims even if they hate you. * Hands down the single best spot in your ads to place your proof & credibility for maximum impact, belief, and response. (I learned this while writing an ad for a client who would add more zaniness and drama to my copy even after I thought I’d taken things too far!) * A shrewd way businesses still trying to grow a brand can use to help create proof and credibility almost out of thin air. * A secret method discovered years ago by a cunning weight loss author you can use TODAY (right after you learn it) to help combine showmanship, credibility, and intrigue for your business. * How to foil businesses in your market who give away everything free on YouTube. (A lot of marketers worry about this — but when you know what you’re doing, these give-away artists in your niche might be all but sending your business free customers.) * A completely “unorthodox” copywriting technique (used by a notorious comicbook writer/artist to prevent Batman from being cancelled back in the 80’s) that can help make your sales copy compulsively readable and engaging. * A hair-raising example (you should definitely use with caution) of how to turn your best customers & followers into soldiers — sally forth’ing into the internet, and picking fights with your competitors. (A lot of business people cannot handle this sort of thing, and it can get crazy… but it can also potentially make your business a lot of new sales, too.) * A bizarre (but ingenious) way to use an ordinary Bible to help make your sales copy, emails, & other writings more dramatic and engaging. * An old school Hollywood screenwriting trick (used by everyone from Walt Disney to Peter Jackson — in fact, a great example is in the first Hobbit movie) that can help make even the “plain vanilla” ordinary and mundane exotic and irresistible. * How introverts can grow rock-solid relationships with people on their email lists without engaging in mindless small talk and chit-chat. * How swiping John Caples can potentially get you thrown in jail! (Copywriters fight me on this, but what I say about this makes it no less true. If you’re going to swipe John Caples, tread very carefully.) * And a ho’ bunch more. All right, one more time: To get this bonus (which is ONLY in my mobile app, and not available anywhere else) you must (1) buy BizWorld in print or Kindle format before the Sunday 8/6 at midnight EDT deadline AND (2) send me your receipt by that deadline. If you send me your receipt after that? You will be ignored. And I don’t give a shyt what your excuse is, the answer is NO after that. Here is the link to the buy the book: [https∶//www.EmailPlayers.com/bizworld]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA