Fly-on-the world business conversation with Stefania - part 2

Following is part 2 of my talk about business World-Building with Stefania. Originally it was just an impromptu Marco Polo back-and-forth. But since I’m launching my newest book about business & World-Building this weekend, I thought it’d be apt to share the transcript of it with my righteous horde to think about, ponder, profit from — whether you get the book or not. Here goes: === elBENBO: Something occurred to me when you were talking about how I spend my time working on projects that child Ben would have thought was cool, and how it’s essentially how the World-Building part of business begins. I can't speak for anyone else, but people were very hostile toward it. I’m talking about things I thought was cool but people now pay me for. In some cases, it’s the kind of stuff that gets your ass kicked by people in school. I spent a lot of my childhood just wanting to be left alone so I could plot and play Dungeons and Dragons and read books, and live inside my head. I used to have to go to this babysitter I got farmed off to every night. And there was another kid there, and him and I, we would just want to be left alone to play Dungeon and Dragons or whatever. And Justin and this other kid, the older kid of the family, were always mocking us and trying to mess with us. And now it's like I get to do all this stuff for a living. But at the time, as a kid and into my teen years these things, back then at least, made you a dork and basically a girl repellant. Not to mention the educational system, which they want you doing frivolous stupid nonsensical tasks that have nothing to do with anything. Even art class. I remember the first day, they said, "We don't want you drawing comicbooks or anything we don’t allow." No, they want us to do this boring stupid shyt that nobody cares about, that is completely coloring within the lines and there's zero creativity to it. This is one of many reasons why Willis will never set foot in a public school building unless it’s to buy it just to demolish it some day. But anyway this just wasn't considered cool. Nowadays it's almost weird to be paid for teaching things like World-Building for example, which a lot of this comes from that, and is a very interesting phenomenon. Forty years ago, I don't think that I'd ever even dream that would happen. I remember thinking I had to do what everyone else was doing just to stay off radars, pretend to give a crap about what everyone else did when I couldn’t have cared less, just as a matter of survival. Today it’s just the opposite. And it all just keeps coming back to World-Building. Where it starts, how it grows, and why with a business you can let that fly. And the more you do, the more your business will probably get paid. STEFANIA: Maybe in a way you needed that. I think in a lot of ways that made you the way that you are in terms of curation. You don't even want to hear it. You don't even want to hear naysaying, you don't even want to tell me which songs you downloaded. You're just like, "No." You already evicted the song from the playlist. You never want to see it again. I think it shaped who you are and why you're so dogmatic about what it is that you like and how you want to do things which is what you always say World-Building is. Like I said about the Johnny Carson thing, I think that's why it gave him that drive to want to create the universe and the world that he did, through his act and then on his show. But not everybody has that either. Because it takes a lot for people to say, "No." But you were like, "Well, f__ you." elBENBO: Yeah, it is very interesting to think about some of these people like Walt Disney, Mr. Rogers, George Lucas… and how their entire adulthood was making their childhood how they wanted it to be, or capturing a part of it that they really remember fondly, a reality for others. I mean, that's Walt Disney right there. That's his entire existence. All he was trying to do is recapture that little small Kansas town that he grew up in, and the way the people were, the fixtures, all of that, Disneyland was that. It was the ultimate result of that. So anyway, it's very interesting and I think that's what I'm trying to do too. And the thing is, people will say: "Well, I'm in this weight loss market, or I sell stock trading, or I sell socks." You could apply this to anything. Steve Jobs did it with Apple, built a culture based on his childhood love of craftsmanship his dad taught him. Mister Rogers did it based on being bullied for being fat, retreating into his puppets. Carson did it from his love of magic tricks and acts. The list goes on. It can’t be copied or swiped. World-Building in business has to come from within, be built in private that comes from a place unique to you, doors then need to be placed for those it’s meant for to come through, and those who it is not meant for to stay away from. Kind of subjective to think about it. And even my book only gives beacons and guideposts for this. It can’t be gotten from a spreadsheet or PowerPoint. === So ends part 2. In the meantime, my newest book “BizWorld” is launching this weekend. Unlike most of my books this one is not expensive, and is quite affordable to anyone in business. Plus, I am giving away a valuable bonus in my mobile app (and ONLY in my mobile app — that is the place to access it, so you’ll need a mobile phone) analyzing one of my favorite business World-Builders to those who: 1. Buy the book by Sunday, August 6th at midnight EDT 2. Send me the Amazon receipt by that deadline (not just buy it, but send me the receipt by the deadline too — if you send after that, it will be ignored) You can read more about the bonus in the P.S. below. Otherwise, here is the link: [https∶//www.EmailPlayers.com/bizworld]( Ben Settle P.S. Regarding the bonus training in my mobile app I will give if you buy AND send me your receipt by the 8/6 at midnight EDT deadline. I call it: “Death Touch Marketing Secrets” It’s about a particularly insane & brutal biz World-Builder from the 60’s & 70’s. Someone I’ve learned a lot from studying, as have certain other very high-level 7 & 8-figure marketers I am aware of “in the know” who have spent many hours talking about, discussing, and learning from this guy about how he approached his marketing which, believe it or not, literally got him killed. But that’s neither here nor there. If you buy (print or Kindle) & send me your receipt by the deadline it shows my take. Including: * The little-known psychology behind how old comicbook ads were able to crawl right into the psychology of their readers to create literal mail-order millionaires even though they mostly were completely BS offers. (Not suggesting you sell crap — but what works to sell crap works even better to sell gold…) * How to make your cold ads (Facebook, Google, banner, space, classifieds… whatever it is) stand out like a MAGA hat at an AOC eat-the-rich fundraiser dinner. * A tasteful way to shamelessly milk money from fear & pain in your marketing. * Best “sleeper” place in long form sales copy to create lots of prestige and trust in you, your business, and your offer. (Believe it or not, this alone can potentially make the sale for even very high priced offers.) * An admittedly sneaky (but totally ethical) way to sell “between the lines” in your ads, sales, letters, and emails. (You won’t always be able to do this, but when/if you can — it can potentially pull all kinds of new sales your business might not get otherwise.) * The blatantly politically incorrect “fat chicks” secret for finding out exactly what your market’s worst pains & insecurities are to sell them more of your offers. * Absolutely one of the most cunning ways ever invented for using your competition’s own offers to help sell more of YOUR offers. * How to structure a near-perfect sidebar for your long form sales pages, ads, and sales letters. (If you do it right, a sidebar can do much of the heavy lifting — or possibly even make the sale on its own — to move more of your offers.) * Examples of how to make ordinary and “plain vanilla” offers sound exotic and sexy in your marketing without lying, deception, or exaggeration. * Stan Lee’s secret for writing product & offer titles people can’t resist wanting to buy. (Grown ass men & women still look for his fictitious countries like Wakanda & Latveria on maps 60+ years later, if that tells you something…) * How to write your name in ads to give your brand an almost Biblical-like epic feeling & power to it. * Real life example of how World-Building can sell your business’ offers with or without any formal advertising or marketing whatsoever. * The “U-Word” that can help add thick layers of proof & credibility to nearly any kind of offer or claim. * Example of how a literal $10,000 guarantee can be done without putting your business on the hook for any risk. * A quickie power lesson on how to add Showmanship to your marketing. * The blue check secret that gets people believing your offers and claims even if they hate you. * Hands down the single best spot in your ads to place your proof & credibility for maximum impact, belief, and response. (I learned this while writing an ad for a client who would add more zaniness and drama to my copy even after I thought I’d taken things too far!) * A shrewd way businesses still trying to grow a brand can use to help create proof and credibility almost out of thin air. * A secret method discovered years ago by a cunning weight loss author you can use TODAY (right after you learn it) to help combine showmanship, credibility, and intrigue for your business. * How to foil businesses in your market who give away everything free on YouTube. (A lot of marketers worry about this — but when you know what you’re doing, these give-away artists in your niche might be all but sending your business free customers.) * A completely “unorthodox” copywriting technique (used by a notorious comicbook writer/artist to prevent Batman from being cancelled back in the 80’s) that can help make your sales copy compulsively readable and engaging. * A hair-raising example (you should definitely use with caution) of how to turn your best customers & followers into soldiers — sally forth’ing into the internet, and picking fights with your competitors. (A lot of business people cannot handle this sort of thing, and it can get crazy… but it can also potentially make your business a lot of new sales, too.) * A bizarre (but ingenious) way to use an ordinary Bible to help make your sales copy, emails, & other writings more dramatic and engaging. * An old school Hollywood screenwriting trick (used by everyone from Walt Disney to Peter Jackson — in fact, a great example is in the first Hobbit movie) that can help make even the “plain vanilla” ordinary and mundane exotic and irresistible. * How introverts can grow rock-solid relationships with people on their email lists without engaging in mindless small talk and chit-chat. * How swiping John Caples can potentially get you thrown in jail! (Copywriters fight me on this, but what I say about this makes it no less true. If you’re going to swipe John Caples, tread very carefully.) * And a ho’ bunch more. All right, one more time: To get this bonus (which is ONLY in my mobile app, and not available anywhere else) you must (1) buy BizWorld in print or Kindle format before the Sunday 8/6 at midnight EDT deadline AND (2) send me your receipt by that deadline. If you send me your receipt after that? You will be ignored. And I don’t give a shyt what your excuse is, the answer is NO after that. Here is the link to the buy the book: [https∶//www.EmailPlayers.com/bizworld]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA