You can't fapGPT it

Something to ponder: Whenever I talk or write about business World-Building, there will inevitably be someone who gets excited about the idea (which is good), and then send me their ideas (which I never ask for, but still…) where they think they have to mirror Tolkien, or Dungeons & Dragons, or, worse, Game of Thrones (only God-knows-why, but they do), or whatever. And they create these very derivative and totally unoriginal Worlds in their heads they’d like to create for their own businesses (which is bad). And those types always, every single time, miss the point. It’s NOT about swiping and copying and fapGPT'ing or prompting. Get that direct marketer and copywriter shyt out of your head with this. You cannot copy, swipe, or model a World. Well, I suppose you could. But you’ll look like an idiot, come off flat. Even my new BizWorld book can only give you beacons and guidance. But it gives no roadmaps or templates. To do so would completely waste your time. Let’s talk about Walt Disney some more. Because obviously, he built a great world. He even called it Disney World and Disneyland. Very literally built worlds. He also had a TV show built around his business’ World called the Wonderful World of Disney. And if you ever read his biography by Neal Gabler you will see his entire business from his animation studio, to how he built the culture there amongst the workers even with the commie unions trying to ruin it, to his Disneyland, to his films (animated and live action), and everything else… was always about getting back to his childhood hometown he missed and that he loved. He just wanted that back. He wanted whatever it was that he lost by not being there. That’s what his world was built upon. That’s why nobody can copy it. And why nobody could ever copy what he did. They could try, and they do try, but they’ll never be Disney. Even the Disney corporation wearing Walt’s legacy like a skin suit today can’t do it — especially being run by the very deviants and commies who Walt despised since they have no desire to continue or understand what made his World tick in the first place. All right end of lecture. I’ve been talking about business World-Building since at least 2014. And I’ve been doing it for a lot longer — since at least 2002. But it wasn’t until recently where I assembled all my best thoughts, ideas, trainings (from paid content, one of which was a mastermind that would cost you some $19k a year to access, from what I remember) on the topic, and put them all into a book I call: “BizWorld” Unlike most of my books this one is not expensive. If anything it is quite affordable for almost anyone in business. Plus, I am giving away a valuable bonus in my mobile app (so you’ll need a smart phone and, no, I won’t make any exceptions) analyzing one of my favorite business World-Builders to those who: 1. Buy the book by Sunday, August 6th at midnight EDT 2. Send me the Amazon receipt by that deadline (not just buy it, but send me the receipt by the deadline too — if you send after that, it will be ignored) You can read more about the bonus in the P.S. below. Otherwise, here is the link: [https∶//www.EmailPlayers.com/bizworld]( Ben Settle P.S. Regarding the bonus training in my mobile app I will give if you buy AND send me your receipt by the 8/6 at midnight EDT deadline. I call it: “Death Touch Marketing Secrets” It’s about a particularly insane & brutal biz World-Builder from the 60’s & 70’s. Someone I’ve learned a lot from studying, as have certain other very high-level 7 & 8-figure marketers I am aware of “in the know” who have spent many hours talking about, discussing, and learning from this guy about how he approached his marketing which, believe it or not, literally got him killed. But that’s neither here nor there. If you buy (print or Kindle) & send me your receipt by the deadline it shows my take. Including: * The little-known psychology behind how old comicbook ads were able to crawl right into the psychology of their readers to create literal mail-order millionaires even though they mostly were completely BS offers. (Not suggesting you sell crap — but what works to sell crap works even better to sell gold…) * How to make your cold ads (Facebook, Google, banner, space, classifieds… whatever it is) stand out like a MAGA hat at an AOC eat-the-rich fundraiser dinner. * A tasteful way to shamelessly milk money from fear & pain in your marketing. * Best “sleeper” place in long form sales copy to create lots of prestige and trust in you, your business, and your offer. (Believe it or not, this alone can potentially make the sale for even very high priced offers.) * An admittedly sneaky (but totally ethical) way to sell “between the lines” in your ads, sales, letters, and emails. (You won’t always be able to do this, but when/if you can — it can potentially pull all kinds of new sales your business might not get otherwise.) * The blatantly politically incorrect “fat chicks” secret for finding out exactly what your market’s worst pains & insecurities are to sell them more of your offers. * Absolutely one of the most cunning ways ever invented for using your competition’s own offers to help sell more of YOUR offers. * How to structure a near-perfect sidebar for your long form sales pages, ads, and sales letters. (If you do it right, a sidebar can do much of the heavy lifting — or possibly even make the sale on its own — to move more of your offers.) * Examples of how to make ordinary and “plain vanilla” offers sound exotic and sexy in your marketing without lying, deception, or exaggeration. * Stan Lee’s secret for writing product & offer titles people can’t resist wanting to buy. (Grown ass men & women still look for his fictitious countries like Wakanda & Latveria on maps 60+ years later, if that tells you something…) * How to write your name in ads to give your brand an almost Biblical-like epic feeling & power to it. * Real life example of how World-Building can sell your business’ offers with or without any formal advertising or marketing whatsoever. * The “U-Word” that can help add thick layers of proof & credibility to nearly any kind of offer or claim. * Example of how a literal $10,000 guarantee can be done without putting your business on the hook for any risk. * A quickie power lesson on how to add Showmanship to your marketing. * The blue check secret that gets people believing your offers and claims even if they hate you. * Hands down the single best spot in your ads to place your proof & credibility for maximum impact, belief, and response. (I learned this while writing an ad for a client who would add more zaniness and drama to my copy even after I thought I’d taken things too far!) * A shrewd way businesses still trying to grow a brand can use to help create proof and credibility almost out of thin air. * A secret method discovered years ago by a cunning weight loss author you can use TODAY (right after you learn it) to help combine showmanship, credibility, and intrigue for your business. * How to foil businesses in your market who give away everything free on YouTube. (A lot of marketers worry about this — but when you know what you’re doing, these give-away artists in your niche might be all but sending your business free customers.) * A completely “unorthodox” copywriting technique (used by a notorious comicbook writer/artist to prevent Batman from being cancelled back in the 80’s) that can help make your sales copy compulsively readable and engaging. * A hair-raising example (you should definitely use with caution) of how to turn your best customers & followers into soldiers — sally forth’ing into the internet, and picking fights with your competitors. (A lot of business people cannot handle this sort of thing, and it can get crazy… but it can also potentially make your business a lot of new sales, too.) * A bizarre (but ingenious) way to use an ordinary Bible to help make your sales copy, emails, & other writings more dramatic and engaging. * An old school Hollywood screenwriting trick (used by everyone from Walt Disney to Peter Jackson — in fact, a great example is in the first Hobbit movie) that can help make even the “plain vanilla” ordinary and mundane exotic and irresistible. * How introverts can grow rock-solid relationships with people on their email lists without engaging in mindless small talk and chit-chat. * How swiping John Caples can potentially get you thrown in jail! (Copywriters fight me on this, but what I say about this makes it no less true. If you’re going to swipe John Caples, tread very carefully.) * And a ho’ bunch more. All right, one more time: To get this bonus (which is ONLY in my mobile app, and not available anywhere else) you must (1) buy BizWorld in print or Kindle format before the Sunday 8/6 at midnight EDT deadline AND (2) send me your receipt by that deadline. If you send me your receipt after that? You will be ignored. And I don’t give a shyt what your excuse is, the answer is NO after that. Here is the link to the buy the book: [https∶//www.EmailPlayers.com/bizworld]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA