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Violent film director reveals secret trick for doing deep market research

From

bensettle.com

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ben@bensettle.com

Sent On

Sun, Jun 11, 2023 02:45 AM

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Let me tell you a story about market research. I liken market research to opening a sack of flour: P

Let me tell you a story about market research. I liken market research to opening a sack of flour: Pull the string wrong, and it rips down the side. All the flour spills out all over the place, on the counter, floor, and appliances… and also gets all over you and everything around you, creating one big chaotic mess you can’t easily stuff back in whence it came. But get it right, and it opens cleanly across the top. No chaotic mess to clean up or deal with. And so it is with market research. If, for example, you are selling weight loss, and you use just ONE wrong term or analogy or joke or story it can screw the entire sale up, possibly destroy your brand if you REALLY bungle it, and maybe even create bad PR you can never clean up or “undo.” (Budweiser comes to mind…) On the other hand, even if your writing skills are atrocious, and you have trouble formulating thoughts in written form, if you are in touch with that market you will know what to say, even if your delivery leaves much to be desired. All because “What” you say is far more important than the “How” you say it. Which brings me back to my newest way of doing research I was inspired to invent while watching a movie by Quentin Tarantino. It has changed everything about how I approach doing it. Had I known this when I created "Copy Slacker" I would have included it in the — already very detailed — market research section in that book. But since this is a relatively new invention, I decided to include it in my newest offer: “Copy Saleslilquies: Vol 1” But a caveat: I won’t make you any promises with it. It may not even work with the way you think & approach problem solving. But, if your experience doing this (admittedly bizarre) way of doing research is even half as effective as it can be for me, I think you’re going to be smiling like a politician in a brothel. Only one way to find out: That’s to grab the manual before tonight's deadline. As far as the manual goes: It includes the June 2020, February 2021, June 2021, & May 2022 Email Players issues. Plus, it also includes the transcripts of a couple intense line-by-line sales letter analyses (for my Subscription Biz & Social Lair book offers) I did for our $499/month Profit Pirates coaching clients. Lots of stuff I either couldn’t fit into my Copy Slacker book (already 800+ pages). Or stuff I learned since writing Copy Slacker. And before you even ask: No, you do NOT need Copy Slacker to learn from the info in this manual. If anything, it serves as a nifty “prequel” (or sequel if you already possess it) to my Copy Slacker book you can learn from regardless of your experience, knowledge, or skill level now. It’s also on sale until tonight, Saturday June 10 at midnight, EDT. That doesn’t leave much time for dilly-dally. Depending on when you're reading this, it could already be too late. If not, simply do this: 1. Go to the URL below 2. Read the letter carefully to make an informed purchase 3. Use code WILLIS at the checkout (Make sure you see the price change before entering your info) Here is the link: [http∶//www.EmailPlayers.com/salesliloquies1]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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