How to get Players with Money on your email list

Something I've regularly read over the years is Gary Halbert's bit on: “The Halbert Index” It is all about what he called “Players with money.” There are many reasons to cater to them and those with their traits. Like, for instance: * They don’t usually shop on price unless it's to use a high price as a low value filter. * They aren’t pain in the asses to deal with. * They aren’t flakes. * They are decisive. * When satisfied they tell all their other PWM friends about your business (excellent word of mouth), and the list goes on. Another trait they have: They are likely to use a high price as a way to decide. They don’t want cheap. And, in fact, if no time to research (as they value time MORE than money, which, ironically, is why they have money…), they will often reflexively take the higher price, just assuming it’s going to be higher quality. And, even better, they are more likely to use a service or buy a product that only other PWM use or buy, for no other reason than they don’t want to be around normies or be associated with them, even if they virtue signal otherwise. Higher pricing is like a litmus test for them. Anyway, not every business lends themselves to marketing to them. Walmart, for example. Or any business that competes on price, caters to price shoppers, etc. And PWM still like a good bargain. But only a bargain for something that is already high priced and high quality. Discounting something from $1 to .33 cents ain’t the same as discounting something from $500 to $400. I say this for anyone reading who can’t grasp nuance & context: “Ben then why do you discount your books sometimes lol!” Anyone asking that is not a PWM. And that, in and of itself, is telling… One last thing about having a PWM list: The secret to growing such an email list is not the tool you use. It’s the approach and psychology behind how you go about it. And on that note: One of the very few (I can count them on one hand) list-building guys I know who is extremely cunning at building a list of Players with Money is Email Players subscriber Justin Goff. And that is why I highly recommend getting on his list — so you can not only observe his ways, but he also gives away a short training on how to approach your list in a way where you can get more Players with Money right out the gate. Following is technically an “affiliate” link for tracking purposes. But I don’t get paid jack whether you get his free training or not. We just like to help each other out from time to time out of mutual respect. Here is the link: [https∶//www.EmailPlayers.com/goff]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA