Since Iâm currently heavily promoting The Last Zoe Tape (i.e., the June Email Players issue), I want to teach what the 3rd Zoe Tape I recorded taught. Here goes: That day I had woken up as usual, with Zoe at my feet, and she started nuzzling up to me wanting me to take her outside, feed her, etc. And so she put her paw on top of my hand (her way of getting my attention.) And then Iâd slip my hand out from under and put it on top of her paw. Then sheâd reflexively do the same and put her paw on top of my hand⦠And so it went for probably a full minute. And what we were doing was a form of whatâs called: âChi Sauâ This is a Wing Chun kung fu term that means âsticking hands.â This is where you are in contact with your partner and not really sparring as much as you are trying to find openings, by learning (via contact) how to feel & interpret what the other guy is doing. And eventually, when you get good enough at it⦠you start to know what they are going to do before they even do, by gaining that kind of sensitivity via feeling and interpreting what they will do. Itâs why some these old kung fu guys seem to move so fast. Even though they are older, weaker, slower⦠they feel whatâs about to happen before it does. And, thus, can react to it in a way that looks like speed. Anyway, this has huge business ramifications that I taught in that 3rd Zoe Tape. Because daily emails are a way of doing chi sau with your list. Nobody, but nobody has ever âaskedâ me to sell any of the books I offer or Email Players. And yet theyâve all been big sellers for me over the years because I simply knew theyâd want what I am selling by virtue of being in contact (via daily emails) each and every day for years and years. That daily contact created regular feedback. That feedback is in the form of questions asked, reactions, trolling, names dropped, products mentioned, problems revealed⦠and all that comes together over time to make it very obvious what it is I should be selling â whether itâs my own offers or offers I can find to sell as an affiliate. No spreadsheets, no guessing, no surveys required. This is why I turn down 9.9 out of 10.0 people asking me to mail for them. Because they arenât selling what my list is buying. I know what they're buying though, and almost always seek out those offers. And itâs all based upon that sensitivity Iâve gained from that daily contact. Thereâs no checklist for this. Just like you canât learn chi sau by reading. You gotta do the work. And often you gotta do it for months, years, decades. And as you do, that sensitivity forms. And as that sensitivity forms, you see more âopenings.â And as you see openings, it becomes very obvious what to sell â even if nobody has asked you to sell it. I canât teach this directly. I can only show you what to do. And in this case, that is daily emails. Over the years since there's been no shortage of ninnies out there saying âyou send too many emails!â And they are simply ignorant of how marketing, influence, selling works. I donât know how to sugar coat that. They are completely ignorant not just of the power of daily email (which I give the great Matt Furey all the credit for teaching to me, btw, he figured this out years before anyone else did, will talk more about his influence on my business soon) but of how you can never truly serve your market to the fullest extent you want unless you are in regular contact with them. Lazy or idea-bankrupt people donât want to hear that. Email ex-spurts who think daily is dumb donât want to hear it either. And certainly a lot of social media philosopher kings I've seen hate hearing this. But nobody really cares what any of the above think anyway. If they did, they'd tell them they'd want to hear from them more and not less... The daily âchi sauâ (chi Zoe?) approach reigns supreme whether anyone believes it or not. It's immutable. And literally anyone can do it, even if most won't. All right enough. That is a powerful Zoe Tape lesson. And if you liked it and found it valuable, I suspect you will like and find the info in the Last Zoe Tape (i.e., the June Email Players issue) just as valuable, just as profitable, and just as useful â both professionally and personally. Those who possess it will, I believe, have some enormous advantages. Especially as the economy buckles and clown world finally collapses. Thatâs my opinion. Do what you want with it. In the meantime, todayâs the deadline to get in on this issue. So if you want to subscribe go here immediately while you still can: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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