The stubbornly persistent lie that can get you killed

Email Players subscriber Valentine Uddoh recently told me: === One thing I have learnt (from you in particular) is that certain/most rules and principles, even great principles, don’t apply all the time, in every situation, to everyone. Sometimes there is no “right” way. The more I think about it the more I realise how great the “play your game” issue was. === I was pleased to hear that. That issue was a 2022 teaching. And even though there was nothing-at-all “tactical” about what I taught inside, it was intended to help radically amp up the power of whatever tactics those who read it are/were using. And it also was meant to dispel the stubbornly persistent lie that gets good businesses killed that there is one all-encompassing right way or only way to do the email or copywriting or marketing game. So it goes with the June issue. Very short on tactics. But huge on rules & principles. In this case I call it: “The Last Zoe Tape.” The Zoe Tapes were 60 videos I shot walking her on the beach as I taught various business, copywriting, marketing, email, & other lessons that were heavily principle-and-strategy based with some tactical info thrown in. I originally posted them in my old elBenbo’s Lair Facebook group. Then I put them in my mobile app and sold them there. (They’ll be for sale again when the Email Players mobile app is up some day). And over the years quite a few people have bought or heard about those videos. And many of those people have flat out told me those videos are some of the most valuable trainings I’ve ever done. But the June issue which is the last, and most valuable, of these lessons. And it contains what I believe are some of the most powerful, and long-term successful strategies I can possible teach at this time. In my (totally biased, but no less true) opinion: Those who possess & read the June issue will have many advantages. Certainly the info has given my business many advantages over the years. And in many ways, the timing could not be better. Especially with the crap storm happening with the economy. The deadline to subscribe in time for this issue is almost upon you. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA