Copywriting lessons from a fraud

There’s someone I know from the “scene” who’s a copywriting coach. But, this person also admitted to me once — when I was going to do some business with him, and asked hi to write some copy for a project we were JV'ing on — he's not that good a copywriter, but just really good at getting clients. And thus, was scared to death of being thought of as a fraud. Reminds me of a story I heard Dan Kennedy tell about when he first got into public speaking. He was so good at marketing that a respected long time speaker took him aside and said, “be careful with all this great marketing, all you’re going to do is speed up the rate at which people realize you’re no good.” Sobering thought. Especially if you are someone who coaches or teaches copywriting but know you don’t really know what you’re doing. This was rampant on Facebook back when I was on there, with all the so-called copywriting “experts” who have never really sold anything via their copy other than their own services for selling themselves as copywriting coaches/teachers or for their own course, to their followers who buy everything from them anyway. Yes, they probably mean well. And, yes, they are clearly great at getting clients for their own business. But when it comes time to write an actual ad? Not so much. Anyway, that’s the bad news. The good news: My Copy Slacker book — in just the first 150 pages — can help show you how you can quickly start knocking out ads for your business that can convert like gangbusters even if you suck at writing ads now, are overwhelmed with the whole process, and are insecure about your skill levels. But, there’s only a little time left to get it at the fat $200 off the listed price discount. ($624 vs $824). The deadline is tomorrow, Sunday May 21 at midnight EDT. Go here to grab it while the grabbin’s good here: [https∶//www.EmailPlayers.com/slacker]( Use code: ROPER at the checkout. Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA