Newsletter Subject
How amateur elBenbo stumbled onto writing his first long-running control sales letter
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Fri, May 19, 2023 10:45 AM
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Many years ago, I learned a business-changing lesson about copywriting while listening to an intervi
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Many years ago, I learned a business-changing lesson about copywriting while listening to an interview that came as part of a bonus for a product I bought about tele-seminars (circa 2006, or 2007, I think). A true âAh-HA!â moment. Something that made my ads immediately more profitable (I wrote my longest running control â that ran for 9 years until the client retired the product â shortly after hearing it, if that tells you something) and, can probably do the same for you. Especially if youâre someone who is confused about copywriting, not getting the results you want, and donât know where to turn. What was the moment? It was an interview with The Worldâs Greatest Copywriting Coach David Garfinkel. Guy dropped a lot of incredibly useful info. But, what changed everything for me was the research part. What he said had nothing to do with writing. Or persuasion. Or, any idiotic âninjaâ techniques. It was simply a way of approaching how to research copy so you almost cannot fail â assuming you have an offer people want, and a list of leads receptive to said offer â even if your writing skills are a bit weak. In fact, doing what he said makes weak copywriting stronger by default just by doing it, even though it has nothing to do with any copywriting tactics or techniques. Anyway, hereâs the punchline: That recording was a bonus for a product from someone who is now deceased. But, fear ye not. I talk about this research tip and my thoughts about it in my Copy Slacker book, which is on sale at $200 off the listed price â $624 vs $824 âuntil Sunday 5/21 at midnight (EDT). So time is short. To get it all at this pleasantly plump discount go here: [httpsâ¶//www.EmailPlayers.com/slacker]( Use code: ROPER at the checkout. Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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