Why Money Twitter is the Creepy Joe of marketing

Last month on Twitter I read a meme about the founding fathers of the US rolling their eyes at Creepy Joe and his puppet masters running the U.S. now, who have all but collapsed what those dead old white guys everyone makes fun of founded: i.e., Washington, Franklin, Jefferson, Madison, etc. No doubt all spinning in their graves… And that meme got me thinking about the “founding fathers” of direct response. Guys like Lasker, Kennedy, Reeves, Caples, Ogilvy, Hopkins, etc. And how they’d roll their eyes at so-called “money Twitter” today. The irony: Everything those old dead white guys the zoomers on Money Twitter think are irrelevant today, as they market themselves by randomly sliding into twitter DMs like guys sending dick pics to random girls on dating apps, were doing then is all being used today. Just the technology is obviously a whole lot better. Some examples: * Amazon — exact same biz model as the Sears catalog from 1888. * Landing pages — old school newspaper & magazine space direct response ads. * Pay-Per-Click — classified ads. * Google & Facebook, anyone who uses clicks to measure response — heavily based on direct response biz models of yore and then pioneered by Ken McCarthy in the early 90s. In fact, here’s a bit from Time Magazine about that: “In 1994, a former direct mail marketer called Ken McCarthy came up with the clickthrough as the measure of ad performance on the web. From that moment on, the click became the defining action of advertising on the web. The click’s natural dominance built huge companies like Google and promised a whole new world for advertising where ads could be directly tied to consumer action.” (Ken still hasn’t gotten a thank-you from Google or Facebook…) * Email — direct mail on a screen. * Podcasting — talk radio. * Webinars — just TV infomercials which were created in the 1950’s by guys like Gene Schwartz when selling piano courses (the piano course he sold via TV, I have heard, was the very first infomercial) * Sliding into DMs — merely cold calling on an app, at best it's like going to a trade show, collecting biz cards, cold calling all of the businesses whose cards were collected, but still not nearly as efficient or scalable or profitable as direct marketing as defined by those old irrelevant white guys as: “salesmanship multiplied” It’s not like the cold contacting never works. There are intelligent ways to go about it. Just like there are intelligent ways to go about cold calling. But it’s still playing the game on hard mode, isn’t at-all efficient, nor can it make the sales you can nab with even basic 101-level direct response marketing — where clients, etc chase you, instead of you chasing them, to charge more, free up time, grow things bigger and faster. So to the cartoon anons on money Twitter thinking: “who cares about these guys?” Maybe you should, Spanky. Arguably the only reason you have a platform to yap on at all is because of them. And everything they did is not only relevant today, but works better today. All right enough history lessons. My list has very few zoomers on it compared to more mature boys & ghouls, thank God. But for those who are on here, I hope you took this to heart. And, even more importantly, I hope you use it. If you do, I can virtually guarantee you will blow right past your competition who are marketing in the dark ages even as they think they are enlightened while getting all their marketing knowledge from NPCs on social media. In the meantime: Let’s talk about my elBenbo’s Bargain Bin of Bonuses 3 sale. It ends tomorrow. (Thursday, 5/11 at midnight EDT) And you can get a pile of content you would normally have had to pay $1,000+ for to access when they were offered for a mere $20. But, I must warn you of two things: 1. Everything I teach is heavily rooted in the old school 2. You can only access it by mobile phone or iPad (no, the irony doesn't escape me on that...) Here’s the link: [https∶//www.EmailPlayers.com/bb3]( Ben Settle P.S. If you have any technical questions with accessing the content or downloading my free app (if you don’t already have it) they are delivered on after buying, email: help@learnistic.com And they will get back to you as fast as humanly possible. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA