Why my "retina-burning" website design is making so many sales this week

Came an email about my hideous web design last time I did my Bargain Bin of Bonuses sale: === I’m not giving any advice. You can do what you want, but I have to tell you that your sales page is not “easy to read”. It practically seared my retinas, like looking at the sun too long. I hope it doesn’t have the same effect on the rest of your horde and you make a lot of money with it, but I for one can’t even read it. All the best from your unsolicited feedback giver, === I am not completely unsympathetic to his plight. But so far, over 3 of these "Bargain Bin" promos over as many years… him and a handful of others are the only ones I remember hearing from. And it almost makes me wonder if there is some underlying problem with his eyes. Might want to get those peepers checked, Wilbur. Especially since, exactly 14-minutes later the last time I did this sale, came: === Hey Ben, I already admired your award-winningly revolting site design(while I bought the offer). Yellow on black definitely seems easy to read, though I'd never have guessed it. It's also nice to see something DIFFERENT from the norm. Cheers, ~ Pete === Another thought: First time I ran a similar sale, on a page with the exact same fugly black-on-yellow design, the great Kia Arian — one of the few designers Dan Kennedy allows anywhere near his own design, from what I understand — replied with this: === Your favorite designer thought that web page was actually pretty great. Nice yellow. === Incidentally: When Kia sent me her reply above, she included an attachment to an article in a national celebrity gossip magazine she saw while waiting at the check out line. The picture of the docs was even "faux" pixellated to look like a low res image. i.e., purposely murky, hard to make out, etc. As she put it: “I was surprised they allowed it in their pretty magazine. Stood out like a sore thumb.” What do we make of all this? There are many take aways. Like, for example, you can’t please everyone. And it’s an exercise in futility to even try. I even had a mini debate about my plain text emails at the time, when a customer of mine told my business partner in software Troy Broussard how easy his emails were to read compared to mine (which is true, his are smooth as silk to read, very easy on the eyes). And Troy was saying my emails are near impossible for him to read, and that’s one reason why he pretties his up with HTML, etc. He wasn’t exactly wrong, and he makes a good point. But I’ve purposely used ugly for years. Ever since I heard the great Gene Schwartz say in a world of beauty the ugly thing stands out. But, that reason alone is a weak reason to use ugly. The real reason I use ugly is sales. As I told Troy: “That customer who praised your font has spent some $4k from my emails.” One need only look at the engagement ugly azz sites like Reddit and Drudge Report get compared to perfect-looking sites like Apple News, etc get. It’s night and day. And while it won’t work the same for everyone, ugly suits my business just fine. Anyway, do with this info what you want. I’m merely the messenger. As for my fugly "retina-burning" Bargain Bin of Bonuses 3 page (selling a pile of bonuses I’ve included with offers that would have collectively costed $1,000 to access normally... for just $20): It goes bye bye in a couple days. (Thursday, 5/11 at midnight EDT) If you want to partake do this: 1. Put on some sun glasses 2. Go to the URL below 3. Read the page carefully before buying I know I am asking a lot of people in today's post literate society to read. But I insist on it in order to get all the facts before making a purchasing decision. Even one as low priced as this: [https∶//www.EmailPlayers.com/bb3]( NOTE: You'll need a smart phone (Android or iPhone) or an iPad to access these bonuses. No exceptions. And it will have to be newer than when Steve Jobs still walked the earth. Ben Settle P.S. If you have any technical questions with accessing the content or downloading my free app (if you don’t already have it) they are delivered on after buying, email: help@learnistic.com And they will get back to you as fast as humanly possible. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA