Ultra super duper blatant sales pitch inside

Today’s the deadline to get the King-Sized May Email Players issue. Here are 30 of the tips found inside: * What to write in your sales copy (in as many places as possible, when applicable, and it won’t always be) that can help make the price of your offers all but obsolete. * How to inject “depth” into your sales copy. (Most ads are all just shallow benefits and features, with very little of the intangibles that build relationships, trust, and rapport. Add some depth the way I describe inside, and I suspect you’ll see a nice uptick in sales & response.) * The secret, even shameful insecurity that stops a lot of otherwise qualified leads from buying from you or hire you. (I can only think of one or two copywriters who actively address this in their ads. And depending on what market you sell to, just doing this alone could potentially make for a big boost in your sales.) * A very obvious thing to add to your offers (or insist your client add to the offer if you’re a freelancer) that can create an almost “Reddit-like” feeding frenzy of interest and engagement with your offer if you put it in your sales copy. * How to use screenplays to write copy that “seeps” into your market’s heads & psychology. * An underused, and totally non-political & non-controversial (i.e., completely “safe”) way to use covid in your sales copy to make it more likely customers & clients buy from you over your competition. * How to use withering inflation to help sell more of your products and services - and without lowering or changing your pricing. (I started doing this in some of my ads as far back as 2020 when the lockdowns, crazy government spending, etc, began. Inflation was inevitable to anyone not drinking the partisan political kool-aid. Figured I might as well use this particular problem to make more sales. And inside I pass it on to you…) * What to do to your sales letters if something you say in them riles up a bunch of trolls behaving like Arthur Fleck going off his meds. * Tips and examples for writing “transition” sentences straight from one of the highest-paid copywriters who ever walked the earth. * A real life example of the “architecture of persuasion” used by another of the highest paid copywriters who ever walked the earth to help get your business more sales and response. * What you can do in your sales copy to start lowering your competition’s status in the market, while raising yours. * An old school door-to-door salesman’s trick that can help make your sales copy extremely persuasive. * A reliable copywriting “hack” (that I am pretty sure has never not made my own ads and emails better) that can help make sure you don’t bore any readers out of buying. * A 69-word crash course on how to write an FAQ page. * Why I predict ESPs (email broadcasting/autoresponder service) de-platforming & price increases will only get worse and far more common. (I’m obviously biased about this since I co-own an email platform. But do your own observing. One major ESP recently hiked up their prices even after raising $240 million just two years ago. Maybe that won't be the new trend, and maybe that's just an isolated thing. But I wouldn’t count on it if I were you…) * The best kind of stories to tell in sales letters and ads. * How people who suck at writing sales copy but love teaching can give away lots of value and even outright teach in their sales letter while still making sales. * How to help make almost every sentence in your sales copy stand out when overheated with tons of competition. * The psychology behind how to play the long game with your sales letter headlines. * What a “We have a hulk” moment is — and where you can put it in your sales pages to help get maximum sales & response. * A way to get higher response in your sales letters (I learned from a kung-fu gold medalist) that has never failed me when using it in my ads, emails, design, my other marketing. * A non “writing” secret freelancers can use to help themselves become far more valuable to clients, while also potentially getting fatter response (and royalties, if paid on sales). * 4 words I have yet to see — in over 20 years of copywriting — not improve response. (Won’t apply to every offer, but if it applies to yours, try it, and see what happens…) * Why I believe (and I’m right) any copywriter with real skill has nothing to worry about with so-called AI like fapGPT, etc. * 3 powerful elements to add to bullets when selling in overly skeptical marketplaces. (HINT: put these 3 elements in your bullets and it can help all but invalidate any major objections while also help making it more likely they will use — and, thus, benefit from — what you’re selling.) * 3 more powerful elements you can add to your bullets (and other parts of your sales pages) to help get even more response and sales. * A secret way of writing bullets that most copywriters never even bother trying. (Hardly any copywriters are doing this, and admittedly I didn’t either until I learned how to write offline press releases many years ago.) * A clever way to make copywriting a lot more fun for you, while also making your copy a lot more likely to stand out. * The solid vein of pure gold that’s often buried underneath all the typical online marketer’s prattling on about conversion rates, click rates, open rates, opt-in rates, cost-per-click, etc. * How to help make your competition obsolete in sales copy without bad mouthing them. * And so on, and so forth. This King-Sized issue is extra long. Extra meaty. And, yes, in my obnoxiously biased opinion... extra valuable. Deadline to subscribe is today. If you want in, best shake that heavy chip off your shoulder and tap that ad here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. 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