I recently wrote on Twitter: âAI copy reminds me of sociopaths I know who get on stage to speak & inevitably produce the fake tears. The audience always physically recoils. You can see them do it. Timing, facial reactions, everything is âoff.â Dumb & low IQ customers/clients buy it. But nobody else does.â Reply guys: âGive it two yearsâ I hear that sort of thing all the time about fapGPT, AI, etc. But in two years, three years, a hundred years⦠a robot wonât be any more âhumanâ than that guy who was LARPing as a woman while prancing around doing jumping jacks in his back yard endorsing Nike and beer will ever be a woman. Anyway, I know some people got their entire hopes & dreams wrapped around AI. I speak of the ones who believe it will just do all their thinking & writing for them. (Not talking about those who who are using it intelligently.) But sooner they get through the denial stage the better. In fact, riffing on the humanity of it: All this reminded me of a recent AP article about church leaders now toying with AI. Amongst several quotes in the article from preachers & congregation members include: âIt lacks a soul â I donât know how else to say itâ ââChatGPT might be really great at sounding intelligent, but the question is, can it be empathetic? And that, not yet at least, it canât,â added Franklin. He said AI has yet to develop compassion and love, and is unable to build community and relationships. Those are the things that bring us together.â ââWhile the facts are correct, thereâs something deeper missing,â she wrote. âAI cannot understand community and inclusivity and how important these things are in creating church.ââ ââItâs not terrible, but yes, I agree. Rather generic and a little bit eerie,â wrote Douglas Federhart. âI like what you write a lot more. It comes from an actually living being, with a great brain and a compassionate, beating heart.ââ ââThe A.I. even seems to understand what makes the birth of Jesus genuinely good news,â Brewer added. Yet the ChatGPT sermon âlacks any human warmth,â he wrote. âThe preaching of Artificial Intelligence canât convincingly sympathize with the human plight.ââ ââPreaching needs someone who knows the text and can convey that to the people â but itâs not just about transmitting information,â Moore wrote. âWhen we listen to the Word preached, we are hearing not just a word about God but a word from God. Such life-altering news needs to be delivered by a human, in person,â he added. âA chatbot can research. A chatbot can write. Perhaps a chatbot can even orate. But a chatbot canât preach.ââ ââArtificial intelligence can imitate that to some level. But I donât think it can ever give any kind of a sense of suffering, grief, sorrow, the same way that a human being can,â he said. âIt comes from deep within the heart and the soul -- thatâs what the great preachers have, and I donât think you can get that by proxy.ââ But the shilling shot quote that sums it up? This part: âLazy pastors might be tempted to use AI for this purpose, York said, âbut not the great shepherds, the ones who love preaching, who love their people.â Apply to copywriting, your âcongregationâ (audience), etc. My contention: AI is just Data (from Star Trek) sans the emotion chip. There will be a short term spike in content, maybe even some success, then the market will reset itself, those who still couldn't write or create anything with humanity will go back to being ignored like they are now, with those of us who understand the game will further seize all the market share. As the Book of elBenbo states: âItâs all the same.â All right. If you want to put this to the test, see the May Email Players issue. This King-Sized issue â a lot more content than usual, had to get it all in â is an intense page-by-page, paragraph-by-paragraph, line-by-line, precept-upon-precept analysis of one of my sales letters, that also includes a lot of ideas, thoughts, principles I have not taught anywhere else including in my Copy Slacker book â and with all the psychology explained, including with many tricks I use âon you.â Deadlineâs coming up lickety split. To make it run to this link like the devil himself is snapping at your heels: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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