Why copywriters would make great novelists in a perfect world

Unfortunately we don’t live in a perfect world. So those of us who write copy & novels sometimes screw up the latter. Example: As I write this, Stefania is editing my latest novel — the 9th book & final book of my Enoch Wars saga. And one of the notes I’m seeing over and over and over is my excessive repetition of ideas, thoughts, etc. As an editor (her side business for years was editing college admission essays) my repetition — even if said in different ways — is a huge, gigantic, no-no. Fail. Faux pas. Whatever you want to call it. But in email, sales copy, etc? It’s been nothing but a profit maker. I can’t speak for any other copywriters about that. But in my sales copy I’m always repeating ideas, words, phrases, thoughts, ideas — usually from different angles, wording, etc — to get an idea across. Repetition can not only be almost “hypnotic” (see nearly any great motivating speech from back in the day, Churchhill, etc) but it drives points home, and crawls into the ol’ psychology. Not-so-great for fiction. Thus, I gotta be reigned in. But extremely profitable for sales copy & emails when done right. Thus the upcoming King-Sized (way longer than normal) May Email Players issue: You can see this applied to sales copy all throughout the intense page-by-page, paragraph-by-paragraph, line-by-line, precept-upon-precept analysis of one of my sales letters. This analysis not only has lots of repetition that’d drive an editor bonkers… but it also includes a lot of ideas, thoughts, principles I have not taught anywhere else including in my Copy Slacker book — and with all the psychology explained, including with many tricks I use “on you.” Deadline is almost upon you, Pokey. Here’s the link to get in while you still can: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA