How to win the email game without breaking a sweat

Behold the secret to the whole email sales, engagement, & writing game. Here goes: Don’t write to appease ever-changing algorithms, spam filters, Gmail, or your favorite guru. Write only to appease your ESP. At least, if it’s run by marketers who mail their own lists each day and not just programmers. Why? Because if your ESP is run by legitimate marketers, who mail offers to their own lists each day to earn their daily bread… and if they themselves use that same service and don’t just sell it… then you will know they are doing everything they can to get their own inbox delivery, engagement, & sales as high as possible. They will have the raw data of what actually gets emails in inboxes. They will have “best practices” built-in. They will make it as frictionless as possible to load & send emails. They will make tracking & testing robust without bogging it down with bloat. And, they will put mechanisms & failsafes & redundancies in place to do everything they can think of to save themselves from you, save you from the other clients, save the clients from each other, and, yes, save you & the other clients from them. Because when it comes to inbox delivery it ain’t about them. It’s about the platform as a whole. What effects one effects all. Including their own businesses. What ESPs are run like this? I can't speak for other ESPs. But I use the one I built with Troy Broussard — combining my 20+ years of email copywriting with his tech career as a Navy Nuclear Engineer, Encyclopedia Brittanica Director of Technology, world’s #1 email automation specialist, and API-level developer who has run split tests of lists as big as 2 million people, and learned how to break those tests down to get the kind of data your average mastermind room fly can only dream of. My opinion is also to use an ESP you’re most comfortable with. And we first & foremost started with that to make sending as frictionless as we can. Along with helping get as high of inbox delivery as we can help with, too. And, yes, tracking & testing so advanced it pleases the tech-heads, but so simple and user-friendly even Captain Caveman elBenbo can figure it all out. We're not the cheapest option out there. But I daresay you get what you pay for. If you want a free test drive simply go here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA