Double the val-eeww, double the sales pitch

Today’s the deadline to get the double-sized April Email Players issue. It’s double the size, double the value, but NOT double the price. Here’s a bit of what’s inside: * A startling insight (to normies, at least) into what Obama’s 2008 campaign copywriters did to raise nearly a billion (today’s money) in donations for his presidency using email alone. * The single most triggering line of copy I’ve probably ever written… and how it might help your business get better email delivery, better email engagement, and better email sales. (You’d think I told the dorks shrieking about it to hold their first born’s beating hearts up as an offering Huitzilopochtli the way some of them respond to this page. All the more reason why we keep using it…) * Why getting lots of clicks can sometimes be terrible for sales and why, if anything, I try to get less clicks in my emails... all while still getting better sales & better engagement. * What a brilliant computer scientist-turned-PPC-marketer once taught me about how to track sales without needing a spreadsheet or nifty tracking software. * Why “selling the click” is a terrible idea if you want to (1) get as many emails delivered past spam filters as possible… (2) get as many emails as possible past your reader’s natural aversion to seeing junk in their inbox… and (3) get as many of your emails as possible read & in a state-of-mind where they’re more likely to click, consume, & buy. * 2 quick tips for doing for-real scientific testing in your emails. (Disclaimer: I am not a scientist, nor do I play one on the internet. I simply listen to people who are bonafide scientists. And the short tip you’ll see inside gives you an idea of how they approach testing vs the Walter White LARP’ers on Facebook.) * Some free “freakout fodder” handed to our BerserkerMail trolls (that can help your inbox delivery, regardless of what ESP you use) about why we don’t allow more than 3 different URLs in emails sent through the platform. * The #1 reason why I don’t talk shyt about other people’s email marketing methodologies. (And what to do instead to potentially help all of our email delivery, response, sales, etc.) * Secret way to use social media tagging (that shouldn’t be a “secret” at all, but might as well be) for getting more engagement, more JV’s, more business, more high quality connections with movers & shakers in your niche, market, industry. * Why resending emails to unopens will probably make you more sales than not doing it… but something else you can do instead, that is far better & more profitable… and that isn’t as annoying to readers, doesn’t matter if opens weren’t tracked properly, and is more in line with how people like to be sold. * Why you can probably learn more about email marketing sales, engagement, & inbox delivery by doing a few small direct mail campaigns to MLM leads than you can by memorizing a dozen email marketing guru books, courses, and opinions. (How do I know? Because it’s what I did back in 2002 before even using email. See page 30.) * elBenbo’s prediction about the future of subscription offers — which ones’ll survive, which ones’ll die on the vine. (SPOILER ALERT: I’m no fortune teller, or even a Miss Cleo. But I predict most of the subscription offers currently being sold will start dying off by the end of 2024.) * Why taking SEO advice from someone who’s SEO has been hopping since 1996 is probably the worst thing you can do for your SEO. * What Gary Halbert did to get overrun with clients practically begging him to take their money in the 80’s and 90’s… that no freelancer today should even think about doing today. (Not so much a “how to” tip, but a “what not to do” tip. Ignore at your peril.) * One of the very few legitimate uses for tracking email opens. * Why I never worry about so-called “ad blindness” by putting the link in my emails in the exact same spot nearly 100% of the time. * The purely profitable reasons why I don’t waste time putting images/pictures in emails. * 21-word secret discovered by a nerd in the midwest many years ago that can help get more of your emails delivered, opened, read, clicked, and bought from today. * Why I personally don’t use the infamous “gun to the head” mindset, and how I get far more work done (with none of the stress) than those I know who do. * A valuable “field trip” any email marketer can make in their local town that in some ways can probably help you get more emails delivered in the inbox than all the fancy algorithm dodging, Gmail appeasing, and trick chasing games you’ve seen combined. * And that ain’t even the tip of the iceberg. I had notes to make this issue almost 80+ pages, but capped it at 40. Law of diminishing returns reigns. So the above’ll have to do. Deadline to subscribe in time for this is today. See this link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA