Success secret of a dead mail order zealot

Many years ago I remember reading an issue of Dan Kennedy NO BS Marketing letter, talking about the late E Joseph Cossman after he joined the choir invisible. The title “legend” is thrown around a lot in the marketing world. But Cossman is an actual legend in this business. And, there were many lessons to learn from his way of doing business. The most Valuable (for me, anyways) that Dan Kennedy talked about was Joe’s commitment to doing what worked. Specifically, he would find something that works in his marketing and would use it over and over and over again with (as Dan put it): “zealous adherence, no deviation.” This is in contrast to most entrepreneurs these days. Very few people have the self control to do what Mr. Cossman did: * Find the game you like to play and that works * Stick with it * Keep doing it over and over again. (Regardless of opinions, guru opinions, mastermind insistence, new technology, etc.) Instead, they enter the goo-roo casino on Flakebook or at that mastermind they like to attend, see the bright, shiny lights and loud noises, and are instantly distracted, change things that work because [insert name of their favorite goo-roo] does it, and then lose whatever momentum they had to begin with that probably would have taken them far. Anyway, what Dan Kennedy talked about stuck with me. And has acted as a loyal guide when growing my own business. In fact, this idea of finding something that works, then doggedly sticking with it is mandatory if you want to profit from using any kind of marketing media. I don’t care if it’s email, direct mail, or smoke signals. And this is especially true with any kind of content-marketing. If you want to see a way for supercharging that see Learnistic. That’s literally what it was built for. Can’t do it justice in an email though. The proof is in the using. Which you can do free here: [https∶//www.EmailPlayers.com/learnistic]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA