Plight of the tier 2 guru

Let me tell you about what I call “tier 2 gurus.” A tier 2 guru is not quite a household name guru (tier 1 guru). More like a trusted sidekick who spreads the gospel of the tier 1 guru. Is many times a top-selling affiliate of the tier 1 guru. Is often spotted in several pics hanging out with the tier 1 guru on Facebook. Quotes the tier 1 guru at every opportunity. Defends the tier 1 guru’s honor from trolls & other enemies, spends almost all their time on their tier 1 guru’s Facebook and/or Twitter feeds & moderating their groups. Builds their brand around & ties it into & feeds off (like a mutually beneficial parasite-like relationship) the tier 1 guru’s brand & business. Exists mostly to stroke the ego of the tier 1 guru… and basically lives in the tier 1 guru’s shadow, while getting a natural boost in influence and clout in exchange for their loyalty and efforts, merely via being in said tier 1 guru’s orbit. Nothing right or wrong about this, by the way. In fact: Most tier 2 gurus I have known over the years seem genuinely happy. In nearly ever case even grateful with the arrangement due to not being natural leaders while always enjoying the attention & validation being in a tier 1 guru's proximity gives them. And they are simply more comfortable being more highly visible & being granted better-than-average levels of influence from the relationship with their tier 1 guru without having the whole show rest on their shoulders. The only problem? It’s a flimsy foundation to have a business & brand built on. For example: Let’s say the tier 1 guru goes “darkside.” In that case, the tier 2 guru either has to publicly disavow the tier 1 guru (and thus, lose all their tier 2 guru rights, privileges, influence, access, and other benefits) or have to go along with it — putting their own brand, business, and possibly even freedom (if tier 1 guru is doing illegal stuff) at constant risk. Worse: The tier 2 guru is, by definition, expendable & easily replaced by other tier 2 gurus. It’s rather like the army. i.e., where a Corporal is easily replaced by their General with another. And for any reason or no reason at all. Tier 1 gurus are jealous gods, after all. Often with their egos and wrath easily provoked. Anyway, here’s why I bring all this up: Not everyone can be a tier 1 guru. Takes a certain kind of charisma & presence most don’t possess. But, what even the lowliest and most desperate tier 2 guru can do is start shifting the priority of building up their tier 1 guru’s brand, sales, and business to building their own brand, sales, and business. It doesn’t have to be an abrupt shift. In fact, I would recommend against doing it too quickly or too visibly. You just want to kind of… back away. Give ‘em some breathing room. Sort of like an innocent man backing off in a relationship with a hot but crazy woman with BPD. That way, you can give the tier 1 guru a bit of space, let some other tier 2 gurus slowly fill the void, and gradually… bit by bit… remove yourself entirely from the chain of command altogether — and be more of a mercenary, serving your own interests, instead of the tier 2 guru’s or any other one business/person’s interests. The way to begin doing this? First step is to start diverting the time you spend hanging out in your tier 1 guru’s Facebook group, Twitter feed, and other social media channels, and start focusing on your own — along with mailing your list your own offers, instead of just spanking out the tier 1 guru’s offers all the time. In my biased opinion, you should have your own mobile app, too. This is especially true if your tier 1 guru doesn’t yet have one. It'll be one of those things you can provide your market that they can't, giving you some more individuality after sacrificing your brand's autonomy for so long to your tier 1 guru's Mission. So that’s my opinion. If you want to see how you can: 1. Get a mobile app for your biz 2. Try it free, so you can test what I say about them 3. Have it for a fraction of what it’d normally cost Go to this link: [https∶//www.EmailPlayers.com/learnistic]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA