Why forbidding value was the single most valuable thing I did for people on social media

This’ll sound completely counterintuitive to probably 90% of people. And it may very well not apply to your business. But, the single most valuable thing I ever did on social media in my old elBenbo’s Lair Facebook group to get over-the-top engaged & eager-to-buy social media followers was to not only not encourage value… but militantly forbid value, root it out whenever I saw it, and outright ban anyone trying to share or so much as ask for it. The result? Lots of books & “Email Players” subscriptions sold. An almost irrationally passionate following created. And a laundry list of its members who went forth and conquered in their own businesses and endeavors outside of elBenbo’s Lair. Just one example is Terri Melling Sassone. At that time, she posted: “I spoke with a new potential client today and the new rates just rolled off my tongue. I didn't hesitate and he didn't blink. Hhmmm maybe I didn't raise them enough. Two weeks ago one of my clients' client's tried to hire me direct despite a non solicitation clause. I educated them on ethics. They swore they wouldn't go through my client. I continued to decline & do they right thing. They cut a PO for 1,000 hours at my higher rate to my client today. I'm not sucking up... not really my style. But I can unequivocally say that since hanging in the Lair, I've grown a pair! So this valueless group (fingers crossed) will push my one women consulting biz to multiple 6 figures for the first time since I went independent in 2013. I'm going to bust my fugking ass to get there but I'm also plugging away on my 10 Minute workday so these insane hours are only temporary. Thank you Ben for creating something truly unique that forces you to think differently and by default kick major ass.” That was back then (circa 2016). She checked in again a few years ago and said: “I've been meaning to reach out to you and thank you. I started a digital marketing agency a couple of years ago (by accident). Email is a HUGE part of my business. I'm not making elBenbo bucks, but I'm doing really well. One of my marketing groups has asked little ole me to develop an email for marketers course. Crazy, right?!” Which brings me to my Social Lair book. If you want to be more than just another voice on social media, it can turn the trick. If you want to have an actual impact on your customers’ lives, it can help. And if you want to use social media to potentially make your email list more responsive, your offers more eagerly bought, and your name being “top of mind” status in your niche, I believe it can assist with that in all kinds of ways. More: After this weekend’s sale the book shoots back up to $555.00. But, until tonight, Sunday 3/19 at midnight EDT it’s $150.00 off ($405.00). To get the discount do this: 1. Go to the URL below and buy it before the deadline 2. Use code PLAYTHING at the check out (Make sure you see the price change before entering any info.) And that’s all there is to it. Here’s the link: [https∶//www.EmailPlayers.com/social]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA