The Buddha belly doll secret of big earners who don’t give lots of vAleeEwwW!!!”

Not the kind of value normies think they do anyway. Dan Kennedy explains it like this in his “7-Figure Academy” course: (On sale today only with my affiliate link, for only a little bit longer, see details below) “…when you think about now, creating value, the truth is, is that most people are all focused on the intrinsic. How can we make the actual value of this thing more?” And that is why they rarely make it out of the low 6 figures, much less reach 7. They think giving away more free tips in their content (emails, articles, social media posts, whatever it is), adding more bonuses to their offers, investing more hours/time, bigger guarantees, whatever is the ticket but it ain’t. Which brings me to the point: There’s only so much money in the intrinsic value. And eventually you start to hit walls because you can’t make intrinsic any better. Even if you have the best, highest value offer at the most attractive price… sooner or later somebody’s going to sell the same intrinsic value for less (swipers are always watching you if you're doing anything right..), give away more value, have more bonuses/premiums, have better credentials and proof elements, work harder than you, want it more badly than you, give better customer service and support than you, have more pages/hours added to the product than you, and the list goes on. This intrinsic value is ALL 99% of the online marketing community knows. Certainly it’s all copywriters seem to know. And to be fair, the sales copy can usually only talk about intrinsic value. Then there’s another kind of value. A kind I have yet to see a single marketing guru talk about outside Dan’s course. The kind of value that is 100% “intangible.” It cannot be tracked. It cannot be measured. It cannot be collated or quantified in a Google doc somewhere, bragged about as a ‘tactic’ at a mastermind, or easily replicated by some swipe & steal loser. In many cases, it can’t even really be planned out, and often just “happens” either by accident or by light bulb moment in response or observation of one’s surroundings and how the market is reacting or what it is reacting to. Let me give you an example from the course. That way you can see what I am talking about. There is a part in the course where Dan talks about when he was paid ungodly amounts of money by Guthy-Renker to just sort of be on the set of their Personal Power (huge seller) infomercial. By his own admission he barely had anything to do with it. But they paid him a hefty fee just to stand there… and be there… just in case. In case of what? Who knows? Dan likened it to him being like a Buddha doll. You rub his tummy before you do anything. They didn’t want to do anything without Dan around because his mere presence was almost like a good luck charm to them. And so he got paid to literally stand around and do nothing. That’s not a function of him sending the suits there a 30+ page sales letter enumerating benefits of his presence and firing off all the value he has to offer while there. Call it pure superstition if you want. Or practical reassurance. Or maybe just a good luck charm. Maybe even “war stories” ("we had Dan Kennedy there, boys, let me tell ya...") later for the cocktail party. Whatever it was: This billion dollar company felt better spending $200k on the rollout knowing he was there. Do you think Dan sold them on that “Buddha belly” value of him being there? That'd be silly. And really, did he need to? No. The value he delivered was not intrinsic or even rational. And that’s why he gets paid the big bucks while most copywriters and consultants doing similar work at that time no doubt got paid peanuts compared to what Dan got paid, while he did little or no work whatsoever, and brought not intrinsic value whatsoever to the table. This is a very different kind of value. And it’s just one example of the kind of value I’m teasing you with here. This kind of value cannot be tracked. Nor can it be measured with bonuses, services offered, or anything else. But it can, to some extent, be engineered. And there are millions of ways you can potentially use the kind of value we’re talking about (and the point here is not superstition — I’m talking about an entire category of value, not specific applications of it like Dan’s example above — let the goo-roo fanboy fapping to his Google Sheets checklist take note). Point is there are two kinds of value: 1. Intrinsic — which is what you are likely doing now, and what everyone focuses on 2. This other kind — which is what only a very few do and focus on, with the deliverables, claims, benefits, etc themselves not even being all that important The one rarely ever breaks mid or high six figures much less 7 and beyond. The other blows right past 7. If you want to start using this other kind of value, then do a serious and intense study of Dan Kennedy’s 7-Figure Academy course. Don’t just go through it once and think you “got” it. I can assure you (as someone who has gone through it nearly 20 times and STILL pick out gold I missed the other 19) you won’t get it all on the first pass. Invest the large amount it costs and take it as seriously as if you paid 100x the price. Then apply the info as quickly & aggressively as possible. Every single day. For the rest of your business’ existence. That’s my advice. And I didn’t even charge for you it… All right, here’s the deal: If you want it, and at a discount just for my boys & ghouls, here’s what to do: 1. Buy the course with my affiliate link below by tonight Friday, March 10 at midnight EST. 2. Forward me your receipt by that deadline (you must send it BY the deadline to get it) You’ll get immediate access to the course, and I’ll send you the nearly 2 hour bonus about how I’ve been using the info for almost 6 years now to not only go from six to seven figures, but how I still use the info in my business ventures today. NOTE: you’ll need a smart phone to access the bonus. No exceptions. All right, here’s the link: [https∶//www.EmailPlayers.com/se7en]( Ben Settle P.S. This course is not intended for newbies, amateurs, or goo-roo fanboys playing business on social media all day. Nothing I sell is. But that goes triple for this course. It’s not called “4-Figure Academy”, “5-Figure Academy”, or even “6-Figure Academy.” It’s called “7-Figure Academy” for a reason. It requires a lot of deep thinking, introspection, & hard work to implement. It’s short on checklists or tactics. And is long on strategies and big ideas. There’s a reason why Dan Kennedy is called The Millionaire Maker. And this course illustrates that reason as well as anything I’ve ever seen. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA