Unsolicited advice to a podcaster

I was recently listening to a podcast about a topic of great interest to me. Nothing business-related. Just a passion niche. And, at the end, the podcaster spent — no exaggeration — several minutes (or felt like several minutes, at least) listing off all the other ways to find his podcast and content. i.e., YouTube, Stitcher, SoundCloud, iTunes, mobile app, Facebook, Twitter, his website, one of his other websites, and about 8 or 9 other places. None of which, I will add, were telling them to get on his email list. I noticed him doing this on all his podcast episodes. The time spent rattling off the other platforms is not all that big of a deal. But what is a big deal is the loss of attention/engagement/and action-taking as a result. If I knew the guy (I don’t) and if he asked (so he hasn’t), I’d tell him this: 1. Do away with that cumbersome ending 2. Have one call to action, and one call to action only (i.e., “sell only one thing at a time”) 3. For no other reason than, if they are listening via whatever their favorite app is they are listening to him on (the norm for most people), there is no reason to tell them to go listen on yet another app. There is literally no point in it. 4. Plug an opt-in page instead. 5. Give them a ton of cool stuff (with legitimate retail value — ebooks, courses, whatever) if they opt-in. 6. Once opted in to a list, he can include a list of all the places to find him 7. Until then he’s his own worst enemy 8. And it’s too bad 9. It’s also the norm for most marketers these days — sending leads to platforms they do not control, cannot capture leads & build a list they own, and export it on the regular 10. Enter Learnistic Our mobile app for businesses on tight budgets lets you: * Hook it up to your email so you can capture their email and get on your app * Stream all your content through a platform where you can collect the email address and export it, so you own your data no matter what happens * Frictionlessly sell either via your own merchant account or using the App stores * Own your data, list, etc * Have far more prestige than your website-only competition (“see my mobile app” is 100x more prestigious and cool than “go to my website” or, God forbid, “like my Facebook page”) * Build your own world with your own rules, laws, culture, etc * Let your leads and customers consume your content without the usual ads & distractions * Make it significantly harder and more of a pain in the ass for pirates and thieves to steal, redistribute your content (i.e., much less likely to do a launch and see your content already posted in the pirate sites 5 minutes later) * Not to mention you can revoke access to anyone who refunds, and they won’t be able to just download and keep your content * And do it all on their phones — where vast majority already spend all their time (they don’t drag their laptops to the gym, the car, the bathroom, the shower, etc — but they do take their phones there..) And the list goes on. Way too many benefits of using mobile tech — especially now — than I can list. That’s why even the founding father of online advertising (according to Time Magazine) says: “This thing is pure genius and game changing.” For more on this, see this page: [https∶//www.EmailPlayers.com/learnistic]( Ben Settle P.S. Troy Broussard and I are doing a live demo of Learnistic tomorrow. See details in the email I send tomorrow morning for link and time. During the call we'll be doing Q&A. And those who ask the best questions will be getting some valuable gifts and prizes from Troy. Plus, the one person who asks the BEST question will get autographed copies of: 1. My "Markauteur" book (currently retails for $1,108.00, my most valuable book imo) 2. My upcoming BizWorld book about world building (when it launches in August) 3. My upcoming 9th and final Enoch Wars saga novel (currently being edited, having cover done, hoping it'll be ready to launch in July) 4. All 3 of my "Villains" books But you'll have to attend and be ready to ask intelligent, useful, and insightful questions. Again, time and link will be in tomorrow morning's email. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA