The futility of showing goo-roo fanboys any analytics, numbers, stats, or test results

Many moons ago, I saw a rather amusing meme that explains the utter futility of arguing on social media (back when I bothered to do so), or with trolls or reply guys on my list, or anywhere else. Especially about showing them any stats, numbers, analytics, etc. The meme went like this: === Study 3 years for degree. Study 3 more for PhD. Join lab, start working. Spend years studying problem. Form hypothesis, gather evidence. Test hypothesis, form conclusions. Report findings, clear peer review. Findings published, reported in press. Guy on internet: “Bullshit.” === Some more thoughts: It’s the exact same with people up in the marketing world who have spent many years figuring out, experimenting with, and honing a way of doing things, only to teach it and then get naysayed by a bunch of newbies and goo-roo fanboys who aren't even qualified to pour water out of a boot, much less comment on such matters. In fact, I remember many years ago Sean D’Souza giving a talk at one of Email Players subscriber Ken McCarthy’s System Seminars about his sequential selling and consumption model of marketing — which is almost the exact opposite of a lot of what people were doing, teaching, and selling at that time especially. Still is in many ways. And yet, the naysayers just couldn’t help themselves. “Where’s your stats & numbers proving this works!” Sean’s answer: “We don’t use analytics or any of that and I don’t have any data — I started out as a cartoonist and I moved to marketing and this has allowed us to take 3 vacations per year, buy houses, travel, do all the things we really wanted to do. We earn more money than we need.” My experience: When people clamor for stats & analytics, tests, etc they aren’t looking for truth. If they were, they’d simply test out whatever they are asking about. Which is always ironic. Because for people — i.e., so-called internet marketers — whose only answer to every question is “tEsT!!!” they don’t seem want to test much. More: I got a question from a newbie a while back that was similar. He asked: “It seems you avoid talking what what your profit per month per lead is, whys that? I know its because you will be inaccuratley jugged but im still quite curious. Its like the guy who teaches game but doesn't show his girls.” I literally have no idea what my profit per month per lead is. Nor do I care. If I was paying for traffic I probably would, but I don't. So I look at my sales and see how they trend over time. And I also find talking about numbers turns on the derelicts on my list who I like to avoid. (The low information types who get excited over fake photoshopped bank statements or low class trolls talking out of their arses on social media about so-called test results that are completely irrelevant to anyone but them or their clients, etc) But, sometimes I break that rule of not showing my numbers. Like I did while launching BerserkerMail in Fall 2021. In that case: To show the pointlessness of constantly obsessing over “oPEn RaTeZZzzz” I posted a screenshot on my social media page of my open rates during a 6 week time frame, along with another screenshot of my shoppingcart with my sales over that time — showing my exact gross sales broken down by product. The results were something like $217k in sales with lowly 13% open rates. You could buy a decent house in some places with that alone. Maybe not guru numbers claiming to be $900 million copywriters or whatever. But my business gets by... Plus, that was not even counting the sales from affiliate campaigns I did, or my software companies & coaching program (Learnistic, BerserkerMail, SocialLair, and Profit Pirates - which ain't exactly chicken feed), or sales from one of my licensed offer with AWAI, or my Kindle book sales, etc I also did during that time frame. Just transactions via my cart. And yet, I still had some people who saw that clamoring for more test results, tracking, proof, etc. And that was a reminder of this truism: Not only can you not fix stupid, but stupid people can't be fixed. It's not a bug, it's a feature for them. So why bother? As for the newbie above’s PUA analogy: I post testimonials all the time. Practically every month. Probably more often than I need to. And unless those giving me testimonials ask me not to name them, you can easily look them up. (And many times people do, which can lead to business for the testimonial giver, from what I hear — the benefits of being an Email Players subscriber and using the info are many…) That means you can literally ask them yourself to verify for all I care. Thus, his game analogy was as silly as saying Fonzy surrounded by multiple girls while walking out of Al’s on a Friday night sucks at picking up chicks because he doesn’t give field reports in a Yahoo group talking about his exact ratio of picks ups vs rejections, money spent, and how many dates until he gets the average woman he pursues to give up the goods, etc. Anyway, lots in this email for the discerning marketer to pick out. But probably not so much for the goo-roo fanboy reading this. Although, as I say a lot, I don’t know why those dorks are on my list at all. Nothing I can say or do will help them. They won't get much out of using our BerserkerMail platform either. Speaking of which: You can test drive BerserkerMail free at the link below. The platform is the co-creation of myself & my Email Players methodology plus a Navy Nuclear Engineer-turned-Encyclopedia Brittanica Director of Technology (overseeing a $12 department of developers & engineers)-turned world's greatest Email Automation Specialist who literally wrote "the book" on the subject, and who has even helped other ESPs with their own best practices. BerserkerMail was created by marketers for marketers. We don't let programmers choose what features we use that sound "cool" but just slow things down. We handpick the features ourselves. And, not just for our clients, but our own businesses. i.e., we built it for our own businesses first and foremost, so we're not going to let it have anything but what matters for making sales, getting ultimate inbox delivery, and having smooth, easy-to-use & implement tracking abilities. It was conceived from us asking this simple question: "If we had 'genie-like' powers to create the ultimate email platform what would it look like?" The answer is what you see when you log in to BerserkerMail. And we're still only on version 1. When v2+ kicks in it's going to get wild. It'll also be more expensive too. But we'll be "grandfathering" in clients who are already in by then at their original price. In the meantime to test it out, without pressure, obligation, or even a credit card, go here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA