Beware the Marxeting list socialists

I don’t know who’s teaching everyone to do the following. But I do know an awful lot of business owners fall for it. (Even extremely intelligent guys — like someone I had to talk off the ledge from doing it recently.) Anyway, I’m talking about what I call: “Marxeting list socialists” Just like real Marxists and real socialists, these people love to sucker people with big promises that sound good “on paper” at a glance to people who are desperate or vulnerable to build a list and get exposure, but when examined closely they make absolutely no sense — not financially, and certainly not professionally. Here’s how it looks: 1. You get invited to speak at an online summit or some kind of event 2. The event has a bunch of speakers — including a few “celebrity” names in your niche 3. The event people say you can speak/train too at this prestigious event 4. But… only if you mail your list about the event Again, “on paper” that might not sound bad. And, really, if you have a small list or no list, it’s not a bad deal at all. You can benefit from something like that and you have very little to lose and a lot to gain — just like people who own very little and pay zero taxes have everything to gain under socialism and/or Marxism (that is, until the usual fallout, starvation, and empty shelves that happens in such societies heat up, as history has demonstrated many times already). But, what if you do have a highly responsive list? Even if it’s small? And what if you mailing your list about their event, sends far more and/or better quality leads to all those other speakers’ lists and the event peoples’ list than you get back? That means you just got played, my friend. You might as well just be a charity. Because you just sent your better list to everyone else’s lesser lists, and they just sent you scraps, even if you put on the best training/talk of your life. If that’s what you want, that’s your business. I mainly bring all this up for two reasons: 1. If you are a list owner with a quality, responsive list, realize what it's truly worth and don’t whore it out for free like that. Not no how, not no way. All you’re doing is putting in more than you get out. I don’t care what they promise you or what charities they claim to be donating to or what the deal is. If you are teaching on a summit or anywhere else, and the price for admission is mailing your list, and if you have legitimately valuable info to share that will improve that audience’s lives you are doing them the favor, not the other way around. The deal has always been: You give their audience great content. And in exchange you get to tell that audience about your list/offer, whatever. There may be an exception or two out there. But I have yet to see one of these exceptions that makes sense. Not if you have a high quality list of engaged buyers, at least. 2. If you want to build an email list, and you’re listening to some Marxeter telling you to do the above, realize there are far better & more profitable ways to build a list than ho’ing your list out to some summit owner’s business and all the lesser businesses attending and their crappy little lists they probably never mail more than once per month even as they haunt social media all day. Ways that have worked for over 100 years, well before email was even invented. Ways that aren’t low class either. To learn the ones I use realize that, until tonight (Friday 2/17) at midnight EST, my Email Players List Swell books is discounted $150.00 off the listed price. To get this discount while you can, do this: 1. Go to the URL below 2. Use code THICK-LIST at the checkout 3. Make sure you see the price change before entering your info Here’s the link: [https∶//www.EmailPlayers.com/list]( Ben Settle P.S. I KNOW this pisses some people off reading this who do the Marxeting thing. Including a few of my favorite Email Players subscribers. And I’m not saying it won’t “work” or not or it is always bad necessarily. For someone with a small list it’s probably even a good deal — as they’ll very likely get more out of it than they put in, as will the event creator and other attendees. But it’s the opposite for anyone with a list of highly engaged buyers, for whom it makes zero sense, in my opinion. Your list is the beating heart of your business. Or, at least, it should be. To treat it like a mere commodity and not a valuable asset is like marketing malpractice. Just because something is popular & trendy doesn’t mean it’s a good idea. In fact, more often than not, it’s just the opposite.. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA