Newsletter Subject
The “Picasso of Email” spanks a reply guy
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Fri, Feb 10, 2023 03:46 PM
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This won't add a single shilling to your life. But a few years ago, the great Brian Kurtz knighted y
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This won't add a single shilling to your life. But a few years ago, the great Brian Kurtz knighted your humble narrator: âThe Picasso of Emailâ He also called me the âJim Rutz of Emailâ too. And again, while that wonât add anything to your life... what might add to your business is a lesson about email deliverability that happened in âreal timeâ during that call that anyone reading this can learn from, benefit from, & profit from. Hereâs the short version: After a Zoom call I did for Brianâs Titans Xcelerators, he opened it up for questions. And the very first question was from a reply guy. And the reply guy said something about how my emails were going to his spam or junk folder each day, because (according to him) I didnât have my SPF and DKIM set up for my domain. Now, bear in mind he didnât ask, he just said it as if he knew what he was talking about. i.e., Reply Guy 101. But alas he was incorrect. My web guy (Email Players subscriber Keith Commins) had set those around 2017 or 2018. And even if he hadn't, we would have had to have them set anyway, since we were switching me over to BerserkerMail to do the beta testing, and for whatever reason they had to be set right on the platform I was using then anyway. The point? No matter how much you do âcorrectâ in your emails, no matter how stellar your domain reputation, no matter how carefully you avoid words or doing things that trip spam filters, no matter how well you curate your list (when we scrubbed my list before importing to BerserkerMail, it was one of the cleanest Troy had ever seen, if that tells you something)⦠youâre never going to get 100% inbox delivery to everyone on your list, if it is of any kind of significant size. In fact, I guarantee you this email is in some spam or promotions folders right now. Why? There are probably hundreds of reasons why this can happen. But I will just leave you with this other true story: A few years earlier, in my old elBenboâs Lair Facebook group, we got into a discussion about email deliverability. And one of the people in the group was Marc Goldman (whose list scrubbing service is truly excellent, I have used it and I highly recommend it). Marc has been in the email game since 1999, and understands a lot of the ins-and-outs of email deliverability. Hereâs what he said about my approach at the time: === â¦your approach of not giving a shit about being in the Spam or Promo folder is the absolute RIGHT ONE. When you stop caring bout gaming the system and just float content - whether it be in SEO or EMAIL, my theory is that you get points from the bigger providers for being who you are (and you are right - you can stand out a hell of a lot more and since your peeps want to read you and will MOVE you out of the Spam folder that actually matters MORE than any naked ink will. === You can listen to reply guys & trolls or you can listen to grownups. But if you want higher inbox delivery I suggest listening to the latter. And if you want to hear what I taught to Brianâs Kurtzâs audience itâs easy. Just do this: 1. Go to the URL below on your mobile device 2. Listen in Hereâs the link: [httpsâ¶//www.EmailPlayers.com/app/picasso]( Ben Settle P.S. After listening to the training, if you want a free test drive (can put that nasty credit card away, won't even need it) of the BerserkerMail platform mentioned at the end, simply go to: [httpsâ¶//www.EmailPlayers.com/berserker]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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