Newsletter Subject
Advice to edgelords who don’t want to get their businesses kicked off ESP’s
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Thu, Feb 9, 2023 04:45 PM
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Below is an email my business partner in BerserkerMail Troy Broussard sent to a would-be client who
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Below is an email my business partner in BerserkerMail Troy Broussard sent to a would-be client who sells in the male self improvement niche, but got kicked off his ESP, and came to us to see if we could help. But alas we could not help him. Neither probably can any other reputable ESP unless he makes a big change. Not because thereâs anything inherently wrong with him or his company. But for reasons I shall let Troy explain: === ...about the vulgarity you use in your emails. It's pretty over the top man and it doesn't surprise me you guys were booted off. Clearly you're going for shock and awe and such and that's fine... that's your choice... but no we wouldn't be able to approve an account with this level of vulgarity in it. Our upstream enterprise provider would certainly shut it down but more importantly we just wouldn't want it on BerserkerMail. I'm a Navy sailor and I'm not exactly "delicate" myself, but there are ways to write your copy that don't have to deteriorate to this level. Hell in my email today it's full of references to cursing without actually cursing... but I know how to dance that line and you guys are just flat out crossing it... big time. Not trying to tell you what to do or preach at you, but I cannot think of any major platform that would allow this to go out. I'm afraid with this style of writing we would not be able to approve you for an account. IF you want to try and salvage the relationship with us and do business together... on top of the standard billing, we would require a one-time $1000 monitoring fee for 30 days and all emails would have to be pre-approved by us during that 30 days to build trust that you had revised your copyrighting ways. We would dedicate someone to reviewing your email copy for a 30 day period and you would not be allowed to send "live" without us preapproving the content. Failure to do so would immediately shutdown your account. After that 30 day period, you would be able to continue on with us provided that there were no infractions. But I warn you now that we will be quick to pull the plug if we get excessive spam complaints or user feedback and that we would still do internal monitoring of your content to ensure that it was compliant. I really don't think you have much choice but to learn to write in a style that is both candid and not vulgar if you want to do business online today or you'll have to become your own ESP (email service provider). But with this style of content, even if you do, you'll likely be blacklisted pretty quickly in today's world. We don't set society's rules, we just choose to live within them⦠=== Can already hear some reply guy shouting from his basement: âYou guys have the strictest rules of all the ESPs!â If asking clients to be professional in intent and, if needed, creative in approach is strict, then okay, so be it. It's also one of the best ways to protect the BerserkerMail platform and keep inbox delivery & engagement up for all of us (to protect us from our clients, protect our clients from each other, and, yes, protect our clients from us⦠as Troy & I follow the same rules with our own businesses). Personally I donât see it as strict. Just ahead of the curve. Something thatâll become obvious in the coming months and years. If you want to learn more about BerserkerMail hit the jump here: [httpsâ¶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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Settle, LLC
PO Box 1056
Gold Beach Oregon 97444
USA
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