Maybe some of them really do have a mental disorder?

A liberal is none too happy with your daily email horror host: === thanks for your emails and your physical books / newsletters. I do admire your zest but not your admiration for right-wing theories/ analyses and would like to switch off my membership to the physical newsletter - I do look forward to receiving this month's and have paid already - can you please just unsub me from the next? Wishing you a jolly 2023. === The irony: If I didn't buy from people whose politics I disagreed with, I'd be less than half the marketer I am today. Lefties like Gerry Spence, Dr. Seuss, Steve Jobs, even FDR (his strategically dealing with trolls was brilliant)... have shaped a lot of what I do. Some more irony: Most of my friends are clearly to the right. Some are more than others. With only a small handful still admitting to being liberals. For now, at least. The whole jab psyop got even a lot of them talking about switching sides. But I have never heard of a single one of the boys & ghouls in business I know who are to the right not buying something they admittedly enjoy and that benefits their business just because the business selling is leftwing. If they did they wouldn’t be using Gmail or Apple devices or Amazon AWS, or even taking their families to Disney, although admittedly many aren't taking them there anymore. At the same time, I have heard many-a-liberal — especially since 2016 when Trump won, where their cuckoos all came flocking out of the clocks — not buy something that’d improve their lives and business, often by their own admission, because the seller is to the right. Obviously not all liberals have that particular success disorder. There are even some successful ones in my Email Players of the Horde. But the ones who think like the guy above? They are like the living embodiment of the “That is why you fail” Yoda meme. All right, let’s move on to the important stuff: The sales pitch… The upcoming February Email Players issue talks about yet another weapon in what I call: “6th Generation Marketing Warfare” I invented this term a couple years ago. And what it is means is selling, pitching, marketing, and promoting — directly or indirectly — can be done well before anyone sees an offer, or before a product is even created, with most of the selling being done by that company’s fans & customers (as well as its haters & trolls). And sometimes potentially without those customers even being aware of it by you using everyone and everything as a marketing media to sell with. I sat on this information for a long time for reasons I won’t go into here. But in my opinion 2023 is an especially ripe for this sort of thing. Especially since this is the kind of info that - while very fundamentals-based in many ways, like a lot of what I do, let the goo-roo fanboy fapping to his "killer copywriting swipes" take not - can help either make or break a business that is already feeling the effects of lower sales, more churn (if they sell a subscription business), or just want to use the coming depression to become more successful, instead of reacting and wallowing in fear and misery. It won’t help the anyone too caught up in ideology though. In fact, many who read it will likely despise certain parts of it. But that’s just the way the ball bounces ‘round here. Use this link to subscribe while there’s still a little time before the deadline: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA