best make your money now, Spanky

Some of my biggest marketing “influences” aren’t even marketers. And even for those who are, it’s not their marketing knowledge I benefit the most from. For example, these guys: * Dan Kennedy’s newsletter (the one he publishes via Pete The Printer) I love reading each month — there’s some business and marketing advice, but the vast majority of it is him talking about politics (he's like the Rush Limbaugh of marketing) - especially complaining about the laziness of younger generations (that his generation raised and squandered the prosperity of that the silent generation created, I might add, but that makes him no less correct…), the evilness of woke ideology, and how society is basically screwed * Ken McCarthy — writes more about the corruption in the medical system than he does marketing these days, and I eat every word of it, and have for almost 20 years now * Vox Day — who predicted the break up the US back in 2004, the last great recession when everyone said he was nuts for saying so, and who explains almost daily about the inevitability of the US losing all its super power status (and even its being a nation at all) to Russia and China by 2033 * Karl Denninger — documents the impossible-to-fix corruption of the political class and utter stupidity of the so-called scientists and medical establishment, and who also called a lot of the deaths you’re seeing now in the aftermath of the mass jabbing propaganda * Robert Kiyosaki — been saying the sky is going to fall since the 90’s, and while his timing was off by 20 years, even some in the mainstream media are reluctantly agreeing with his overall assessment with their talk of a new depression that could dwarf the 1929 depression Why do I listen to these voices of doom? And how does it improve my marketing and business endeavors? The answer is simple: Because they are a constant yearly, monthly, weekly, daily, and sometimes even hourly reminder about why NOW is the time to quadruple down on my business. To put more hours than ever into it. To invest more money than ever into it. And to inject more ways than ever to serve my customers into it. Now is the time. I don’t care if you’re brand spanking new or a seasoned veteran in the game. The days of fast and easy liquidity are over unless, I suppose, you’re having your money laundered into the Ukraine right now. For the rest of us? * Make your money now, before it gets taxed into oblivion. (Inevitable with the spending going on) * Make your money now, before the break-up of the US in about 10-15 years. (Commerce will still happen, and people will still be buying stuff, be positioned well in advance) * Make your money now, before the next fake pandemic. (Lockdowns, etc — guys like Bill Gates, etc are already talking about this) I don’t care how you do it. But everyone has to play their own game. And playing someone else’s game — as I wrote in last year’s April Email Players issue — is a recipe for misery and perpetual struggle. While playing your game is like playing the game on easy mode in some ways. Whatever your game is play it now. Get better at it now. And make as much money as you can with it now. What? You think this is all nonsense? Maybe it is. I can’t see the future any more than you can. But, it’s like the people who were warned in January 2020 about the supply chain problems, food and supply runs (luckily I listened to them — and was well stocked up on all the essentials the boomers were fighting each other over at Costco) who balked at anything happening while Fauci said it was all overkill and Pelosi told everyone to hug a Chinaman… you got nobody to blame but yourself if you’re caught with your pants down. Personally, I always err on the side of the doomsayers. Worst case, they are wrong and I gain marketshare anyway. Best case, they are right, and I gain even more marketshare since I’m ready. This is my gift to my list today. A gift many will reject, mock, and troll. But the wise ones? They’ll listen. And the really wise ones? They will take action as if all the bad stuff is going to happen, and maybe even “times” their worst fears about it happening by 100 in their heads, and then sally forth and prepare accordingly. Working harder and smarter. Getting more educated on how to out market and out sell their competition. And stock up on money (dollars, metals, bitcoin, goods, whatever) so when deals do appear, they can exploit them. Yeesh. This is almost starting to sound like an Agora Financial sales pitch. So I’ll just end with this: The upcoming February Email Players issue talks about yet another weapon in what I call: “6th Generation Marketing Warfare” I invented this term a couple years ago. And I believe it’s especially “apt” for what I just wrote above. Reason why is, it is where selling, pitching, marketing, and promoting — directly or indirectly — can be done well before anyone sees an offer, or before a product is even created, with most of the selling being done by that company’s fans & customers (as well as its haters & trolls). And sometimes potentially without those customers even being aware of it by you using everyone and everything as a marketing media to sell with. I sat on this information for a long time for reasons I won’t go into here. I just didn’t think my list was “ready” for it. But in my opinion 2023 is an especially ripe for this sort of thing. Especially since this is the kind of info that can help either make or break a business that is already feeling the effects of lower sales, more churn (if they sell a subscription business), or just want to use the coming depression to become more successful, instead of reacting and wallowing in fear and misery. Yes, a tall order. But that’s what makes it all very exciting to me. And because this particular topic inside is particularly dear to my dank, Grinch-like heart. Here’s the link to subscribe while there’s still some time left to do so: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA