Newsletter Subject
Cosplaying marketers sucking their thumbs
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Thu, Jan 26, 2023 11:45 AM
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Riffing on last night’s email: I want to quote something my pal Sir Doberman of Dan of Chateau
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Riffing on last nightâs email: (re: a comment about my no-coming-back policy that apparently bothers some folks) I want to quote something my pal Sir Doberman of Dan of Chateau Gallapoo told me about this policy. And why he is thinking of adopting it in his own business for his newsletter: === Yes, PLEASE quote me. I think these schmucks in the IM market who want a magic money button or want a miracle from one newsletter need to be repelled in all possible ways. I mean, it's only a few bucks a day, for cryin' out loud. But they're such dumbasses they don't see their cognitive dissonance of canceling a newslettter subscription teaching how to make money and them desiring to be successful and make money. === When olâ DD is let off the chain and snarls and froths you listen. Heâs been in this game for some 30 years. And he has seen it all. There is nothing new under the sun with the guys he's referring to. And while word around the campfire is a lot of subscription offers are (and I saw this coming in 2020 when everyone and their mother started selling them, especially on my list after I launched elBenbo Press and, a few months later, Subscription Biz, so I am definitely part of the problemâ¦) suffering. Even subscription offers by boys & ghouls with huge, loyal followings. The reason? They probably catered to these mopes with no character who canât stick with a decision long after the excitement of the moment that got them to buy passes in the first place. Me? Iâve been doing just the opposite for over 10 years. First as a matter of principle. i.e., I refuse to sell to those types or give them any real knowledge. They are mostly marketing cosplayers sucking their thumbs at best. So itâs my hope they go haunt someone else. They certainly donât belong amongst us in my Email Players of the Horde. Then, later, it became clear that, while my overall growth is slow (but steady), itâs far more predictable, and my customers are â as a whole â far more successful with my info than they would be otherwise. In many cases, they tell me this, and Iâve posted their testimonials in prior emails, and will continue to as they come in. This transcends me or my business. I truly believe this effects the entire industry. Itâs like men who put up with low class behavior from girlfriends or wives. All they do is make it harder on the next guy. Just like the guys who have dated my ex girlfriends have benefit from my instilling standards on them for whatever time we were together, other marketers who benefit from the quality of my customers (i.e., my customers found them because of my mentioning them or referring them, etc) should be on their hands and knees thanking me. Iâve made their lives a hoâ bunch more easier than they realize. But you know what? I have yet to get a single thank you from any of them. Yeesh, talk about selfish⦠On a more serious note though, I donât know where I am going with this. Except to say, in my case, Iâm doing the exiled a favor. They are simply not going to have the mental fortitude or long term vision and character or even just the interest (itâs not intended for everyone, and in their cases they are wise to vamoose and buy from someone else â I encourage âem to) to implement 90% of what I teach in Email Players anyway. This goes triple for the upcoming February issue. For one, the information takes time (years for some) to implement all of it. And two, itâs my latest bit on a term I invented in various Email Players issues in 2021: â6th Generation Marketing Warfareâ Something anyone who wants to come-and-go simply cannot use. This is where selling, pitching, marketing, and promoting â directly or indirectly â can potentially be done well before anyone sees an offer, or before a product is even created, with most of the selling being done by that companyâs fans & customers (as well as its haters & trolls). And sometimes without those customers even being aware of it by you using everyone and everything as a marketing media to sell with. Thus, my policy: Someone who canât even maintain a subscription that costs a few bucks per day, but almost certainly spends that same amount each month on sugar coffees at Star Schnooks or expensive dinners/cable TV/multiple streaming services is simply too short for the ride. They ought to go trawl the biz opp sites. Theyâll be happier. For real business owners? The ones with a list and offer and want to exploit those assets to the max? I believe the February issue can do that and a whole lot more. The deadline to subscribe is almost here, though. Tap dat ass-I mean link-below to subscribe: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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