The hot, steamy secret to getting lots of “berserker” customers lusting after your business

Since next month marks that most unholy of unholy estrogenic Hallmark holidays: Valentines Day …the February Email Players issue will talk about women. And seduction. And how to use yet another weapon in what I call “Sixth-Generation Marketing Warfare” to help potentially create a proverbial army of “Berserker Customers” in your business. Berserker Customers are your extremists out there “berserking” hard on your business’ behalf, and making it almost like a virtue to buy from & indoctrinate the world with your brand… while mocking, picking fights with, and (on the really extreme side) using threats of canceling, doxxing, or even violence against those who don’t. I don’t condone those parts, but have seen it play out at least once in my business. So it can happen. But that is the kind of berserker atmosphere I speak of. The February issue talks about something that is not necessarily sexy or cool. Goo-roo fanboy types who read it will be underwhelmed - guaranteed - while proceeding to stay broke chasing Twitter threads and the magic subject line template or whatever. Especially since implementation requires work and thinking. Two concepts those types truly despise. But for the grownups? What it teaches is what I believe, in many ways, the single most powerful “force” of selling and influence any business can use, deploy, and direct towards a market, list, and audience. This is can probably also be an especially useful tool for businesses selling subscription offers if you’re seeing a lot of churn right now (something I've been hearing about these last few months more than usual from customers), flakey people dipping their toes in but never consuming anything, and falling sales. More: In some ways this concept I teach inside is just fundamentals. But at the same time, this force (responsible for everything from violent wars to people falling in love with — and leaving their families for — those they don’t even ordinarily find attractive) is something I have never heard a single marketing book/teacher/course/mastermind/seminar/guru mention by name. Yet, I have been using it each and every day in my business as a matter of routine for years to stay ahead of those who think they are competition. At the same time: It is not something I thought about teaching or turning into a newsletter issue until having a discussion with Stefania, where it occurred to me this is the one thing that can make a business stand out from all others, with other business’ customers even “cheating” on them with your business. She saw this phenomenon work first hand with customers at her mom’s upscale resale shop in Manhattan on a relationship level. And I have found it works just as powerfully for marketing & selling on a business level. Anyway, this is something you can do each and every day, too. Yes, regardless of current skill or talent level. However, this does not mean this is "newbie friendly" - nothing I teach is. You have to have an offer(s) and an email list and an actual business (not just a social media following) to implement it. But I’d argue what this issue teaches completely transcends skill and talent. I’ve seen the most talentless and unskilled hacks in our industry use it on accident to see huge amounts of success. (If you ever wondered why certain marketers with basic skills, basic levels of charisma, basic offers, etc, clean up and dominate, I can almost guarantee you they are tapping into this force I am speaking of here). So in a way, it’ not unlike a surgeon’s scalpel: You can use it to perform life-saving surgery… or to stab someone’s eyes out. It’s all in the way it’s used. That means ethics, respect for your market, & a sincere desire to serve are key. Anyway, I’ve been “sitting” on this info for a while. I don't think most people would have taken it seriously before now. But in my opinion it's so apt for 2023 is is the perfect time to teach it. Especially with the shyt storm on the economic horizon. If you want to subscribe in time to get this, use the link below: [https∶//www.EmailPlayers.com]( Ben Settle P.S. To the overachievers who pointed out the glaring typo in my subject line yesterday, (1) I never said anything about being a "good" writer... and (2) that should give anyone worried about such pointless trivialities like typos in emails hope you can still do quite well, even if you get pepper sprayed by the spelling & grammar police every now and then.. Something else: I wish I could say I planned that typo. But I can't, as it was totally unintentional. Still, it does illustrate the "greasy writing" secret I teach inside the February issue on pages 9-12, that I've also never heard anyone talk about (I only figured it out due to an undiagnosed speech problem I've been plagued with since at least the 3rd grade, that I apply to all my writing) that I've used to write emails that not only are quite profitable, but hard to accurately "swipe." At least, not without sounding like a hack and them getting called on it. Happy accidents do happen.. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA