How freelance copywriters can get their balls back

They say: Men marry women hoping the wife won’t change. And women marry men hoping the husband will change. And I say, like a man watching his thin wife start to blow up with the first bite of wedding cake and her not caring after that or a woman watching the confidence slowly hiss out of her successful man's balls like air out of a balloon and him not caring after that, freelancers are more often faced with a similar problem. Full story: === Ben, can you leave my name out of this if you post it.. I thought I'd share this to you, on how important it is to be your own "client" like you've taught.. Your email ways have taught me to be the best email copywriter in a specific niche -- these aren't my words but my employer and several others in the niche. That's the status that a lot of copywriters want. So what happens when you get this status, as a side hustle working a w-2 to support a large family? You get offered a handsome salary to be THE copywriter for a well known company -- with enough pay where you don't have to take on clients or have a w-2. They promise equity and express how much they love you. That's what happened to me. But a year later and the company wants to grow, naturally. They stack on executives. The ideas and "wizardry" you displayed and that they were awed by in the beginning are now not important. What's important now is BRANDING (not building the email list -- which is directly attributed to 82% of the recent cyber monday sales). The executives and owners have an "idea" for a new funnel (with OUT the copywriters input) because paid ads-to-sales calls are costing too much. So the day they want this new funnel published they contact the copywriter (you), to throw up a sales page for a self liquidating offer THAT day.... without knowing what are the upsells, the goals, what's the mechanism, etc. Then, the executives want to know exactly what your bandwidth is, and what you do on an hourly basis -- because the time spent is more important than results to them. So there I am... stuck between a hard spot and rock. But fortunately I've been creating my own offer.. a high ticket offer that is selling like hot cakes on a one to one basis... an offer that took me YEARS to come up with (I've been meandering around the market trying to figure out "good offers", trying to be an info publishing business like Ben Settle or Michael Senoff, when the product/offer to sell was right there at the tip of the markets nose and I was too dumb to see it and instead trying to sell products like others do.) anyway, that's my 2-cents for your list. I don't regret becoming an employed w-2 copywriter (it got me out of my original 9-5, gave me more freedom and opportunities. it helped build my status further), but I do regret not working to get my offer tested and built sooner -- and the status I have helps with selling the offer. === It’s a tale as old as freelancing has been around. And if you can relate, you might check out my 10-Minute Workday offer AWAI sells. It’s not for sale at the link below. But if you go there and get on the waiting list, you will get: “The One Sentence Business Plan” It’s the exact business plan I use for all my ventures. (SaaS, info publishing, even my fiction should I ever want to invest the time.) And it’s also the seed germ for probably just about every successful direct response-driven business I’ve ever studied, modeled, or examined over the last 21+ years up in this business. To get the report and hop on the waiting list go here: [https∶//www.EmailPlayers.com/awai]( Ben Settle P.S. This course is NOT for newbies. And for the love of all that’s good and beautiful… It is NOT a “biz opp” thing. It's for those who have their own freelance copywriting business who want to be Alt-Copywriters. The amount of work required and the learning curve is big. Simple, yes. But not easy by any stretch of the imagination. And you should prepare to spend several months learning, implementing, and using the info. It’s a framework for running, growing, and managing your own clientless-copywriting operation. It’s not a checklist of stuff to do or a done-for-you thing. Thinking, working, and, yes, failing are required. You know, like with any legitimate business.. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA