Newsletter Subject
Cultural appropriation for fun and profit
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Sun, Dec 11, 2022 03:19 PM
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One of the more underrated — or overrated, depending on who you ask — Disney movies is fro
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One of the more underrated â or overrated, depending on who you ask â Disney movies is from back in the late 1950âs called: âThe Light In The Forestâ Itâs a Fess Parker movie, and so I like it for that reason alone. But another thing I like about the movie is a quote that perfectly encapsulates my way of curating customers â and people in general in my life â all summed up in my own shamelessly culturally appropriating way. Before I show you the quote, some context: The movie is set about 10 years before the Revolutionary War. And it is about a treaty between England and the Delaware Indians in Pennsylvania â where all the white captives had to be returned in exchange for the army giving that tribe all their lands they took back and leaving them alone. Anyway, the main character, Johnny Butler, a teenager, didnât want to go back. He was initiated into the tribe & adopted by the Chief as a very young child. Thus, heâd rather die than return to his real parents. And while he is being transported back after an unsuccessful suicide attempt, Johnnyâs best friend Half Arrow follows them, gets caught, and is allowed to travel with the rest of the crowd for a bit to keep Johnny company and out of trouble. And during that time, Half Arrow tells Johnny: "Your father sends you a message. These are his words: 'Remember what happens to the white prisoner the Indian takes. If he bears his hardship with patience then his Indian master likes him. But if he fights back and complains, there's nothing else to do but to scalp him." And if that ainât the best example of customer curation I donât know what is. Take my âEmail Playersâ newsletter, for example. When people subscribe, I expect them to take the time to read the newsletter each month, and the book that comes with the subscription. I also expect them to implement the info. And, I further expect them to sac up & fight through the learning curve of writing emails, not needing âfeedbackâ (I donât do critiques - nor are they necessary if you know your market and have even a smidgen of a personality), and having enough character to not only be willing to make mistakes, but embrace the fallout from those mistakes to get smarter, better, stronger at writing emails, and more experienced as a result. If they bear their hardship with patience, their Master elBenbo likes them. If they complain, thereâs nothing else to do but to scalp their subscription. Whatever the case, if you want to learn at my table, go here: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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