Hitchcock vs online marketers

I recently mentioned the book: “33 Strategies of War” By Robert Greene (of 48 Laws of Power fame) The main reason why I talk about it a lot is because it gives ample examples of how to start thinking more strategically instead of just tactically. What it teaches is the exact opposite of what all these online marketing guys preach and try to brag about in masterminds about jumping out of a plane and then building the parachute on the way down. Probably that sounds especially cool to the normies and newbies. But in reality it’s kind of foolish and not-very-wise. Especially when compared to simply not boarding a plane that has mechanical problems in the first place, with a pilot that’s sober and knows what he’s doing, avoiding bad weather and low visibility conditions, and having a pre-packed ready-to-use parachute, with training in using it, standing by should you have to bail. Take Alfred Hitchcock for example. One of my favorite parts of 33 Strategies of Wars is this: “Once the screenplay was finished, Hitchcock would transform it into an elaborate shooting script. Blocking, camera positions, lighting, and set dimensions were spelled out in detailed notes. Most directors leave themselves some latitude, shooting scenes from several angles, for example, to give the film editor options to work with later on. Not Hitchcock: he essentially edited the entire film in the shooting script. He knew exactly what he wanted and wrote it down. If a producer or actor tried to add or change a scene, Hitchcock was outwardly pleasant—he could afford to pretend to listen—but inside he was totally unmoved. Nothing was left to chance. For the building of the sets (quite elaborate in a movie like Rear Window), Hitchcock would present the production designer with precise blueprints, floor plans, incredibly detailed lists of props. He supervised every aspect of set construction.” And then it went into things like: * How since his films were so carefully staged they did not depend on an actor’s performance which they liked since they could relax. * He’d sit calmly on the set half asleep, no worries at all, because he knew exactly how it’d go. (in one of his bios it said he’d literally fall asleep and then ask, “was it a good take?”) * He taught himself every aspect of film production so he always knew who should be doing what, how, and when — and so tightly edited his scenes that any idiot producer trying to meddle by giving their “ideas” could not change anything without screwing the whole movie up, which would be too expensive at that stage of production. In other words: No chaos. Almost no chance for someone to mess things up. And a near 100% chance everything went according to plan. Literally the opposite of the super guy pounding his chest at the masterminds about jumping out of a crashing plane, with a drunk pilot, during a hurricane, and building his parachute on the way down to a sea full of shark infested waters. Maybe I’m just getting old. But that doesn’t appeal to me at all. I prefer the Hitchcock way of marketing and business. And, thus, the entire December Email Players issue — about my own “if shyt hits the fan” business plan — is far more Hitchcock than it is adrenaline junkie entrepreneur who gets little sleep, is at risk of heart attacks (literally has happened to at least one of these guys I know, very successful guy, but almost died from it… pretty sure he is more Hitchcock nowadays too…), and relies on 9th inning grand slam home runs instead of consistent base hits, stolen bases, and RBI’s. This issue is pure meat & potatoes. I don’t know if there’s anything “nEw!” inside or not, nor do I care. All I care about is what works. Thus, this is probably one of the most important issues I’ve written this year. Especially for those concerned about 2023 and beyond. Not only is it a business growth framework you can follow — or outright use, I can’t stop you — beat for beat, to start a new venture from scratch should your current one be demolished, or tack on a new “wing” to your existing business to ad more security and profits. Either way, the deadline is in a few days. Once it hits, it’ll be too late to subscribe in time to get it. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA