Newsletter Subject
Best crowdfunder for writers
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Thu, Nov 24, 2022 11:46 PM
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Earlier this year, I was shown a link to a writer’s patreon begging for money. He was a bestsel
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Earlier this year, I was shown a link to a writerâs patreon begging for money. He was a bestselling writer who had become a full time author, and had written nearly 30 novels. Then, when the coof hit in 2020, his sales took a nose dive. And after trying a kickstarter that was successful, he got nailed by the tax man because he didnât realize how it all worked with kickstarters and taxes. So he took a full time job to pay his taxes, but during that time he was racking up more bills, with his royalties not meeting his monthly nut anymore, and was trapped between a rock and a hard place trying to find time and energy to write while working his arse off, just to sink deeper into the abyss. Thus, his kickstarter. His goal was $20k. Last I checked it topped off at less than $9k. I suppose thatâs better than no "kâs" - but still not really enough. Which brings me to the point of all this: The guy messed up by thinking like a writer vs thinking like a publisher. Writers have a ceiling on their income, while publishers don't. I canât say for sure since I don't know the guy from Adam. But I doubt he had an email list. Or if he did, it probably was not all that responsive. I also doubt he had any kind of back end sells in place. I further doubt he did even the most basic things for building a list and audience beyond just social media. And I would bet someone elseâs left testicle he wasnât doing JVâs with other writers for list building and sales purposes. Frankly, just doing what I write about on pages 14-15 (that most of my long time Email Players have heard me teach, but few ever do, even as they claw for breath to get leads on Facebook, Twitter, etc) would have helped probably double his contributors. This is not a critique of crowdfunding. Personally, I admire the really savvy crowdfunders. Some of them have taken âOPMâ (other peoplesâ money) almost to an art form. I think of guys like Vox Day, Ethan Van Scrivener, and especially Eric Sandersonâs $41.7 million. Thereâs a lot of leverage in that if you can pull it off. But, if you canât, then simply be your own crowdfunding platform. Like for example: * Donât think like a âwriterâ think like a publisher â which gives you far more ways to expand and roll out, including selling the work of other writers (via licensing, buying the rights, as an affiliate, etc) * Donât rely on SJW-converged platforms â they are poison, full of poisonous people, who will poison your profitability if you think the wrong thoughts or say the wrong words. * Manufacture sales â vast majority of baseball games, for example, are won by âmanufacturingâ runs, one hit, one stolen base, and one RBI at a time... not 9th ending grand slams (although obviously that does happen, itâs foolish to count on it). * And let your customers be your âbackersâ by buying stuff from you directly. To do this you obviously need customers. And, they have to be engaged customers who buy. And, just as important⦠engaged customers who repeatedly buy, refer, advocate, etc. Hence the upcoming December Email Players issue. Itâs not âaboutâ crowdfunding. Itâs simply a meat & potatoes (nothing sexy or "nEw!" about any of it - let the mastermind-addicted goo-roo fanboy or Facebook group-haunting newbie who should not be buying from me take note) business plan Iâd use if shyt hits the fan, and I either had to start over from scratch (in a totally different and unrelated niche), or was motivated enough to add yet another âwingâ onto my existing business. I talk about the market Iâd target, what Iâd sell to them, how Iâd get them on my list, the buying sequence Iâd most likely use, how Iâd research it, and my entire thought process from A-to-Zygotically â all laid out, naked, with everything dangling in the wind. I suppose someone could âliftâ it as-is. Itâs all there â exactly what Iâd do. But I would not recommend that unless you shared the exact same interests as me. Whatâs better is to take, adapt, and use it for your interests and passions. Thatâs my advice. To subscribe before the looming deadline go here immediately: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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