The “When Shyt Hits The Fan” business plan

A couple months ago I wrote about what I’d do if starting over. And one thing I talked about was, I would almost certainly not do a print newsletter. Or, really, a “print” anything. Here are 3 of the 6 reasons why from that email: === 4. Withering inflation & other economic uncertainties are changing the game And not just in the obvious ways. Like, for example: Ever-rising supply chain problems & a worldwide paper shortage (it can now take 5 MONTHS to get some of my hard cover books like my upcoming book about the visual & design-side of marketing printed, if that tells you something)… flaky shipping services… rising international customs fees & regulations… not to mention getting far more churn than a wide-eyed new publisher fresh off the turnip truck will expect due to dollar devaluation and disappearing access to easy credit for customers, more competition from all them others thinking they want to be print newsletter publishers, etc… is all going to kill off a lot of the average newbie print newsletter publisher’s profitability. For most it will be either unsustainable or not worth the time. And this is especially the case if they grow it to any significant size. I enjoy rock solid marketplace positioning and know a lot of ways to stay ahead in the game and make any competition irrelevant to the kind of buyers I want after all these years, so am relatively unaffected by the above problems. But a brand spanking new newsletter publisher? Not so much... 5. So if starting over today I probably would not even do a print newsletter. That'd be playing the game on hard mode. Instead I'd go pure digital delivery via cheap & reliable mobile app tech combined with audio/video livestreaming, to deliver subscription-style content using Learnistic. It’s the main reason I wanted to be an investor in Learnistic in the first place. I saw some of the inevitable writing on the wall even back in 2019. Covid, inflation, etc only accelerated it all. 6. Not sure what my main focus would be. Probably I would seek a small consumer niche or something non-business-related. All I’ve been doing is creating potential "rival gunslingers" all these years selling Email Players and my other how-to books. And it’d be interesting to see how things would pan out if I went totally anonymous, in a niche that isn’t sophisticated about marketing, and where other marketers couldn’t find me, copy me, try to “reverse engineer” me, and all that jazz. Older I get, the more I appreciate something I heard Email Players subscriber Ryan Healy say many years ago when we used to be in a small mastermind together: “There’s more money in keeping secrets than sharing them.” So should my niche be outlawed or something, who knows what the future holds? This has all been a good thought exercise either way. === All of which inspired me to want to get much deeper into: * What exactly I would sell * What market I’d go after * How I’d go about it starting from zero … if shyt hit the fan, and I had to get into a different niche/business altogether. Enter the December Email Players issue. It outlines the exact business I would follow if if shyt hit the fan and I HAD to get something up and running fast or everyone starves and lives on the street over here. I believe this December issue will be especially helpful for two types of business people in particular for businessmen and marketers who… (1) are in a “shyt hit the fan” situation now, or could see themselves being in one (2) have a existing business in place, but who’d like to “stack” on more income streams and, by extension, more security to that business In other words: A lot of what you read inside the December issue could just as easily be used to strengthen an existing business just as much as start a whole new venture from scratch if everything goes to hell in a hand basket with your niche/industry/product category, and you have to start over. Simply pick & choose what you want to apply, use, and discard the rest. But to be clear: The December issue is just a business plan. It is not a paint-by-numbers system. And I suspect everyone who reads it and takes it seriously will get something different out of it, find different ways to use it, and profit from it in completely differently. The important thing is to keep one’s mind limber and ready. Our money-laundering puppet masters ain’t done with you by a sight. So expect the unexpected. And whether you decide to subscribe to Email Players in time for the December issue before the deadline or not, it would not hurt to ask yourself: “What would I do if my business was taken away?” Your brain will start giving you answers. But, if you want exactly what I would do — including the exact niche (consumer, not business), how I’d reach that niche, the kind of sequence I would structure to sell to it, where I’d find the products to sell to that niche (I would not bother creating any products), how I’d approach researching that niche, etc, then see the December issue before the upcoming deadline. This is likely the most important issue I wrote this year for some people. I doubt even the most black pilled doomsayers know just how bad it could get. Not just economically, but just survival-wise. The powers that have been actively destroying the economy and the currency the last couple years have been doing a bang-up job at it. They literally have people cheering it on even while they’re scraping by. I almost got to admire how they are pulling it off. Reminds me of the millions of overweight people who thought (or still think) Subway is a weight loss business, even while feeding them loaves of bread, calorie-packed sauces, and giant sodas with chips. The cognitive dissonance of what's going on today is astounding to behold. And if that ain’t world class propaganda game, I don’t know what is. So I believe the business plan inside the December issue can give those who read it a lot more peace of mind. And, if you decide to apply it to your existing business (I approached it as if starting from scratch, but as you will see I could, and may very well do it, tack it onto my existing business), a whole lot more profits even as the economy buckles. I can’t guarantee anything obviously. But I can say that while not everything (probably nothing) inside will be “nEw!” to most, I believe I’ve arranged things in an accessible and quick-to-implement way. I also believe I have made it as simple as possible to replicate — whether you’re in a SHTF situation or just want to add some extra economic security to your existing business. All right, that’s that. Here’s the link to subscribe: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. 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