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How Hollywood’s most bizarre & reclusive movie director creates frothing-at-the-mouth fans

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bensettle.com

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ben@bensettle.com

Sent On

Mon, Nov 14, 2022 05:46 PM

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My opinion: Hollywood is an irredeemable swamp & cesspool. But there are some lessons the wise marke

My opinion: Hollywood is an irredeemable swamp & cesspool. But there are some lessons the wise marketer can extract from it. Take movie director David Lynch, for example. I can’t say I like or understand all David Lynch movies. I did mostly enjoy the original Twin Peaks (not the movie, and haven't seen the new show) and Blue Velvet, though. And I have been applying one thing he does in all his films and TV shows to email for years that's been quite profitable. But a while back I remember reading an article in The Guardian about him. And I took notes on some of the more interesting success-related lessons within. Like, for example: * Lynch is a "Mission first" guy through and through. * Which is how he generates so much loyalty from people who should hate him, and despite him avoiding people via his being extremely reclusive. * He's a filmmaker who rarely watches movies. * Whether purposely or accidentally, he has mastered the art and craft of creating a status about himself, where even if someone thinks his work is dog shyt, they will call him a genius while badgering anyone who disagrees. And the list goes on. Here is why I bring this up: David Lynch is an example of someone with an especially powerful personal brand to those who know him - both those who like him or his movies and those who can't stand him or his movies. That brand makes his movies sell and his ideas taken seriously by his core fans by "default." If they see a Lynch movie advertised, they are going, no trailer or hype required, and very likely bringing friends. Sales by default is a beautiful thing for any business. And it’s something I have seen happen simply via relentless daily emails. Over time, this phenomenon can happen automatically. You just have to do the work of sending the emails. And, also, do the work of learning how to write the emails. For help on that, check out the Email Players newsletter. Details here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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