One of the most harmful things spewed out in the marketing world to hapless newbies and normies trying to figure the game out but who still donât know better is the so-called: âlaw of attractionâ This'll no doubt irk people who teach that severely flawed idea. But too bad. I wonât say it never works. Even a broken clock is right twice per day, after all. But itâs a terrible concept to build a business around. And it is an even worse concept to live life by. For one thing, you donât attract what you think about. You attract what you are. That is why cheap-minded business owners are always bytching & moaning about how penny-pinching and miserly their customers are, or why marketers who use unethical methods are so paranoid about being scammed themselves: They're projecting. I've never seen that not be the case in over 20 years up in this game. I could easily list dozens more examples of this. But the point is, the law of attraction is amateur on its best day. Always has been, always will be. All one has to do is look at the personal and professional lives of those who advocate it. Not the fake Facebook and TikTok life and businesses they pretend to have. But their actual personal lives and businesses. Itâs rarely pretty. And is far more often beset by all kinds of abuse of vices, weird coping mechanisms, and desperate exaggerations of claims & lifestyle. There are probably exceptions to this. So any reply guys or gals reading this can relax. They can go back to stroking their dog-eared copy of Think & Grow Rich like Gollum stroking the One Ring while trying to hamster spin away why Napoleon Hill died dirt broke. Anyway, the main reason I bring this up? Because what works far more reliably, more efficiently, and more consistently is the good olâ: âLaw of the Jungleâ In my experience it not only beats the fake law of attraction all to hell, but can make selling your offers â especially the really expensive and high ticket offers â almost as simple as falling out of a chair if you have your marketing game dialed in. The Law of the Jungle the way I am talking about means this: We pursue that retreats, and we retreat from that pursues. And probably the single most profitable thing a business can do is to use this law to create conditions where customers, JV opportunities, high-quality vendors, and everyone else you prefer to do business with and associate with pursues you, instead of you pursuing them. I can only speak for my own business here. But the above not only creates better positioning for my business, it also creates far better customers and an all-around better business experience. All of which begs the question: How do you get customers chasing you? There are many ways to do it, Chuckles. But I teach what I believe is easily one of the most reliable & profitable ways for doing this in business I have ever used in the upcoming November Email Players issue on pages 7-9. And many of those Iâve taught this to have reported having the same kind of experiences when they used it, even though it feels counterintuitive and hardly anyone else in the marketing world has the stones to even test it, much less use it. And while you canât (or shouldnât) use what I teach inside the November Email Players issue about this in every email, sales letter, or marketing situation⦠one time it almost always makes sense to use it is when selling something outrageously expensive. A word of warning though: This will admittedly be a ârefresherâ for current Email Players subscribers. Iâve taught it a few other times before over the last 11 years. This issue simply comes at it from yet another point of view. But for those new to my Horde? All I can tell you here is that many of my subscribers have found this particular bit of info truly business-changing when applying it to their emails, sales copy, customer service, and even their personal lives. No guarantees itâll be the same for you. But then again, if you are looking for guarantees, you should go elsewhere. The deadline to get in for the November issue is coming up quick. Hereâs the link to get it while the gettinâ is still good: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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