Newsletter Subject
A business so cunning you could put a tail on it and call it a weasel
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Fri, Oct 28, 2022 10:45 PM
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I recently wrote in Email Players about Teddi Mellencamp. i.e., John Cougar Mellencamp’s daught
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I recently wrote in Email Players about Teddi Mellencamp. i.e., John Cougar Mellencampâs daughter. And a while back Stefania showed me a YouTube video of a troll complaining about Teddi's high-priced weight loss coaching business. The troll was especially negative â all but calling her a Nazi, the "go-to" label all low IQ trolls call people they disagree with â about one of her offers that is coaching done, from what I can tell at least, primarily via text messaging. Just a daily text telling you what to do. And then you having to prove you did whatever she told you to do. If you didnât do what she said? She kicks you out! And with no refunds. In other words: People pay her hundreds of dollars a pop and she literally punishes you into consuming and applying what she teaches. If true (I have not used the service, only read about it) I canât help but admire it. I have even thought about doing something similar with Email Players. But then I think about how Iâd have to interact with several hundred people or hire a team to and nixed it. But Teddie donât mess around. And Iâd say it may even rival one of the late Jim Strawâs offers (where he sold a 160-page, $995.00 eBook with nothing but PayPal, a basic html sales page, and plain text emails), as far as seamless and frictionless product delivery and maintenance. Very cunning business if ever there was one. And I can't help admire it. Does Teddi get trolls? Haters? Legions of people complaining about her on social media? Absolutely. But she also has an irrationally passionate & loyal fanbase sheâs helped, and are âall inâ (the name of her program) on her. Even though it hurts so good to go through her program, and hurts so bad even more if you donât comply (i.e., several hundred dollars down the drain, with no refunds), she has built one helluva operation. The point of me telling you about this? Thereâs a lot more going on under the surface that is not obvious. Something Teddi is doing â not as a tactic, but as an ethic. Something that might let your business, too, charge high prices, with people feeling outright privileged to pay your high prices, and have the kind of repeat-buying & eager-to-buy customer base most marketers can only dream of with their desperate tactics, and scarcity thinking. More about this on page 10 in the November Email Players issue. The âsecretâ isnât really even a secret. And I explain it in literally 20 words. But these words might as well be a secret. Especially considering how few apply them. Whatever the case, the deadline to subscribe in time is almost upon you. You can can still subscribe in time to get the November issue here: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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PO Box 1056
Gold Beach Oregon 97444
USA
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