Newsletter Subject
The "Tao" of selling super expensive offers
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Fri, Oct 28, 2022 10:45 AM
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One movie I have long advocated anyone who has anything to do with marketing — especially email
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One movie I have long advocated anyone who has anything to do with marketing â especially email marketing â is the 2000 movie: âThe Tao of Steveâ Specifically the first half which is almost like a seminar in marketing. The second half is just single wine aunt fan fiction. But the movie is about a fat, underachieving, slob-like guy who shouldnât be able to pull lots of chicks, but does anyway. His secret? What he calls âbeing a Steve.â "Steve" being Steve McQueen. i.e., The King of Cool. As Dex (the fat guy) puts it: ââ¦itâs a state of mind. . .Yâknow, [Steveâs] the guy on his horse, the guy alone. He has his own code of honor, his own code of ethics, his own rules of living, man. He never, ever tries to impress the women but he always gets the girl.â Swap out âlivingâ with âsellingâ, âwomenâ with âcustomersâ and âgirlâ with âsaleâ and proceed likewise in your business. If this is a bit too esoteric, just put it on the shelf. But in some ways this is the key to entire game. Especially if you sell â or want to sell â expensive offers that go for 100s, 1000s, even tens of 1000âs a pop in your business. And the irony is itâs not something you do as a âtactic,â but as an ethic. More: Pages 13-14 in the upcoming November Email Players issue dive much deeper, and get into way more detail about the above, and on how to apply it to your business in a way that can potentially let you sell extremely expensive offers (the kind of price that might even make you nervous at the very thought of itâ¦) with a whole lot less stress, struggle, or strain. Iâve been using this particular knowledge since around 2012. (When I first used it to start selling higher ticket offers) And nowadays I apply this info automatically. Where itâs like driving a car â I just⦠do. The result? Selling offers for 5, 10, even 20x what others in my niche do. If you want to have this knowledge for selling in your market then simply subscribe to Email Players before the Halloween deadline. Get in by then, and youâll be in in time for this issue. Procrastinate and put it off, and you wonât. Very simple. Hereâs the link to subscribe in time while you still can: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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