What Gary Halbert’s “Players with money” do that you probably don’t

Something I've regularly read over the years is Gary Halbert's bit on: “The Halbert Index” That one newsletter issue has guided my business for quite a long time. And has been a “template” for many things I do. This is especially true when it comes to how I grow my business, how I curate my lists, how I approach learning new skills, how I go about approaching being both an educator of what I teach as well as a student of what I learn, and most important of all… who I sell to, as well as who I actively do NOT sell to — yes, even if it costs me short term product sales, new subscriptions, opt-ins, and so on. That last part has by far been the most valuable. In fact, a big chunk of the issue is about who the best kind of customer is. He called ‘em: “Players with money” And he enumerates many of their traits. I highly suggest reading it. And then re-reading it. And this is especially true if you find you lack many PWM traits. One of those traits being they: “...read biographies of successful men and women who have gamely overcome obstacles to succeed big in their chosen occupations.” This one sentence had a profound impact on my business at the time. And it’s had probably (no exaggeration) 100xs more impact over the years as I followed it. For example: While most marketers are running around primarily studying & yapping only about marketing and copywriting and other marketers and copywriters… I have found biographies and looking at what people (business or otherwise) outside my niche — from great industry giants like Steve Jobs, William Randolph Hearst, & Walt Disney… to popular auteurs like Frank Capra, Alfred Hitchcock, & Ray Harryhausen… to respected military & political leaders like George Washington, Andrew Jackson, & Douglas MacArthur… to insanely successful salesmen like Joe Girard, Ron Ron Popeil, & Dan Kennedy… as well as many of the great master strategists of all walks of life who one can easily read about — are far more profitable and insightful. Yes, it’s good to know the principles & fundamentals of what you do. But after that it's time to go outside your industry & apply what you learn to your industry. And when you do that? It will start to “spill” over into everything. Especially when you write emails. Combine that with my Email Players methods & I daresay even the sky won’t be the limit. That’s been my experience. And, something I’ve observed in certain customers, too. More info on Email Players here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA