The secret reason customers return your products

A real life story for the ages: Many years ago some research was done on why many products were returned every single year. This research was done only in the United States. Turned out it was something like $1 billion of products (probably many more today) — including things like your phone, TV, video, Blu-ray player, all those kinds of things. $1 billion worth of products were returned every single year in the United States alone. I would include informational products in this, too, although I don’t know if the study did. Question is why? Is it because the products are shoddy? The customers are cheap skates? We are overrun with refund artists? No, it’s far less insidious: It’s because people don't know how to use them. Think on this: How many people do you know (including your righteous self) have downloaded PDFs they've never read? How many do you know have bought books from a store that were never read? Point is people don’t know how to use stuff. And, thus, they do not use stuff. All of which creates a big problem. In fact, if you want to instantly increase your bottom line, simply lower your refunds. And if you want to lower your refunds probably the simplest thing in the world to do about that is make sure they consume the product. Enter Sean D’Souza’s magnificent trainings. He’s pretty much the only person I hear teaching consumption. Everyone teaches attraction and conversion. But consumption is a mystery to virtually everyone. Not “cool” enough to talk about at the masterminds, I suppose. That is, unless you have Sean’s System Seminar Training he did way back in 2008 — that I still use as the basis of my own funnels today — he’ll give you free if you buy the premium version of his eBook at my affiliate link below by tonight’s deadline, where this is explained in more detail. But time is short. You got until midnight tonight Sunday 10/9 (EST). Here’s the link: [http∶//www.EmailPlayers.com/sean]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA