Give them nothing, but take from them... everything

So goes my paraphrasing of the great King Lionidis. (From the movie “300”) Very applicable to anyone trying to troll or attack your business/brand, too. There are many benefits to having trolls haunting your email list & social media pages, spreading lies & fake news about you, and trying to bring some significance to their pathetic little existences by latching onto you for whatever reason — or no reason at all — they chose. Like, for example: 1. Easy profits — if you know how to “flip” their nonsense into sales. 2. Better email delivery — when they hate read & reply with whatever mind vomit they come up with, Gmail, Yahoo, etc see they are interacting & engaging with a real human, which can potentially help your inbox delivery, even if to just a small degree. 3. Entertainment — I know it can be hair-raising for some, but after a while hearing from malicious trolls is like the hitman in the movie “True Romance” talking about killing people. The first one is the bytch of the bunch. The second time ain’t no walk in the park either, but it is more “diluted.” And eventually he does it just to see their expression change... 4. Exposing the animal they are — so you can proceed accordingly (block ‘em, bait ‘em in, profit from ‘em, whatever). 5. Good sport — for your own amusement and that of those you share it with. There are many more benefits than the above to having a troll. The key is to give them nothing, and take from them everything. Which brings me to the upcoming October “Email Players” issue. It contains several ways to monetize any trolls who attack you, your business, or your brand. And it’s like a “lost” chapter of my Copy Troll book — with ideas, thoughts, insights, and examples that complement the book (for those who possess it), but that can also be used by businesses who don’t possess it to potentially make hog nasty sales off the hard work and butchered emotional states of those trolling you. But time is short to get in on time. So to deal with trolls safely & humanely (and profitably) hit the jump below: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA