The real reason Alfred Hitchcock’s movies made so much money

One of the more fascinating writing books I ever done readeded is called: “Backstory 1” It’s the first of four volumes. And it contains several in-depth interviews with some of the most successful Hollywood “Golden Age” screenwriters who ever lived — including the psychology behind their scripts, the business & politics behind the scenes, and the success secrets behind some of the biggest blockbuster movies of their time. I highly recommend it for any writer in business. But, I also highly recommend it for any marketer in business, too. The insights & lessons are not only extremely thought-provoking, but can be extremely profitable. Take, for example, an interview inside with screenwriter Richard Maibaum, where he dropped a zinger about a conversation he had with Alfred Hitchcock. Here is what he said: === [Hitchcock] said to me, “Did you read what we’ve got?” I said, “Yes.” He said, “What did you think about it?” I replied, “It’s not very logical.” He grimaced and said, “Oh, dear boy, don’t be dull. I’m not interested in logic. I’m interested in effect. If the audience ever thinks about logic, it’s on their way home after the show, and by that time, you see, they’ve paid for their tickets.” === A wise marketer can put that info to good use. Although, be warned: If you’re as ruthless about that as Hitchcock, you may find your business overrun with refunds… A little context goes a long way. To learn more about the Email Players Newsletter go here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA