Ghost stories that’ll scare the hades out of your competition

One of the most valuable books I possess is a big, green binder full of copywriting and marketing trainings I printed out and stuffed inside it. One of those trainings is an old interview Jim Rutz did, I think, with AWAI many years ago. Anyway, here’s why I bring it up: In that interview Jim talked about the power of ghost stories in copywriting. Specifically, he told a story about a kindergarten teacher who was having trouble keeping her students quiet and still during story time. In fact, they were always talking and squirming around and would not sit still... except... when she told a story about ghosts! As soon as she added a ghost to the story (no matter what the story was about) they’d sit still and listen intently to every word she said. And Jim Rutz’s point was to figure out what your market’s “ghost story” is. What is it that gets their attention like ghosts did to those kids? For example: In weight loss I discovered a hot button for the market is, while they are in the process of trying to improve their health, when their Facebook friends would tag their photos of when they are overweight to passive-aggressively keep them down. And, so, I worked it into an, sales copy, etc, along with other such “ghost” stories. Which brings me to the rub: I doubt anyone knew his markets’ ghost stories like Jim Rutz. And you can see examples galore of how he used this principle in the “Read This Or Die” Jim Rutz swipe file I’m selling as an affiliate until Sunday, August 7 at midnight EDT. More: If you buy from my spectral affiliate link below, and if you send me your receipt for it by the deadline (not just buy it, but send me your receipt by the deadline), I’ll give you a bonus so valuable it’s almost spooky: “Ravings of an Adman!” This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with. Some of the secrets in this valuable eBook include: * A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product! * WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word. * Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services. * The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments. * A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day. * The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content. * 3 email “power words” that can put lots more sales in your squealing little piggy bank. * A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of. * The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not. * How to write emails that make otherwise boring or irrelevant topics exciting and fascinating. * The “sock secret” to writing an endless number of emails that can sell the hell out of commodities. * The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits. * The wannabe reverse engineer’s guide to knowing the mentality about how I start emails. * A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too. * 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth. * A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.” * Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.” * Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with. * Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate. * What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines. * How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy! * The official elBenbo guide to pricing your products & services! * How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else. * And a ho’bunch more Anyway, a reminder: The deadline to get this bonus is Sunday, August 7, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline. Otherwise, no bonus eBook for you, Scooby. Here’s my affiliate link: [https∶//www.EmailPlayers.com/rutz]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA