My favorite guilty pleasure swipe file

Confession time: I was never a middle-aged virgin. I have never been described as being a “Sheldon Cooper”-like (the socially inept and idiosyncratic character from Big Bang theory) fellow by one of the top A-list copywriters on the planet, either. And I certainly have never had direct mail as furniture… never combed the internet for a Russian mail-order bride… never had a popular & fascinating weekly column on one of the biggest conservative news sites on the internet... and never wrote a book that caused a horde of Christians to stop going to traditional churches. But, I am proud to say this: At one of the last masterclasses I taught at, the great Brian Kurtz compared Yours Humbly to being the email-version of the late, great copywriting genius-of-the-ages Jim Rutz — who WAS all the above and a whole lot more. Another confession: Jim Rutz's brilliant ads have been my favorite guilty-pleasure for almost 20-years. Especially since they break nearly every conventional “rule” of great copywriting. And, also especially since the small number of his ads and sales letters I was able to procure early on radically influenced the way I think about, write, and approach emails, sales copy, and other content marketing… to make them stand out shoulders and heads in the psyches of thousands of people each day judging by my email & sales letter response trends. The bad news: A lot of the best Mr. Rutz’s ads are not easy to find. Almost impossible, in many cases, unless you’re connected to the right people. The good news: The great Brian Kurtz is one of those few people with the right connections, and he has compiled 200+ of Jim Rutz’s best ads, sales letters, and promos onto a USB thumb drive in a protective plastic case called: “Read This Or Die” These are promotions & insanely profitable controls Mr. Rutz wrote for the world’s biggest direct mail companies. There are also some ads selling himself in there, too. (His personal ad — “Damsel Wanted (Distress Optional)” being a doozy.) Plus, there’s a “Jim Rutz live” section. This section includes a rare interview Jim Rutz did with the late, great Clayton Makepeace and an exclusive webinar Brian Kurtz did with John Carlton & David Deutsch — two of just a small handful of copywriters who ever lived that worked directly with and/or for Jim Rutz. More: To light an even bigger flame under that sour gluteus assimus of yours… I’m including a valuable bonus just for people who (1) buy this swipe file from my self-righteous affiliate link below and (2) forward your receipt to me by this Sunday, August 7 at midnight EDT. i.e., you must send me your receipt by the deadline, not just buy the swipe file. I have to be 100% crystal clear about this for the procrastinators who foolishly think waiting until the last minute is somehow an intelligent decision, or have trouble following simple instructions. Anyway, back to the business: This bonus is an eBook of content I curated just for this promo called: “Ravings of an Adman!” This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with. Some of the secrets in the bonus eBook I want to send you include: * A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product! * WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word. * Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services. * The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments. * A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day. * The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content. * 3 email “power words” that can put lots more sales in your squealing little piggy bank. * A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of. * The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not. * How to write emails that make otherwise boring or irrelevant topics exciting and fascinating. * The “sock secret” to writing an endless number of emails that can sell the hell out of commodities. * The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits. * The wannabe reverse engineer’s guide to knowing the mentality about how I start emails. * A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too. * 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth. * A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.” * Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.” * Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with. * Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate. * What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines. * How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy! * The official elBenbo guide to pricing your products & services! * How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else. * And a ho’bunch more Anyway, here’s the deal: The deadline to get this bonus eBook is Sunday, August 7, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline to get your steamy little fingertips on it. Or else, no eBook for you. To grab this swipe file today, go here: [https∶//www.EmailPlayers.com/rutz]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA