Newsletter Subject
Sun Tzu’s secret for getting obedience from rebellious concubines
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bensettle.com
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ben@bensettle.com
Sent On
Sat, Jul 30, 2022 10:46 AM
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Not long ago Email Players subscriber and the founding father of online marketing Ken McCarthy sent
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Not long ago Email Players subscriber and the founding father of online marketing Ken McCarthy sent me a link to an article about legendary military leader Sun Tzu. (Author of the infamous âArt of Warâ) It showed advice he gave a king for dealing with rebellious concubines. The short version: He told the king to pick 180 ladies out of his palace, with his favorite concubines leading them. Sun Tzu then ordered the General to give the ladies some very specific commands that probably sounded kind of silly to be making them do (had to do with military salutes and formations). And, probably because the commands were a bit silly to them, some of the girls started to burst out laughing. After double checking to determine that the orders were clear (to makes sure it was not the Generalâs fault)⦠Sun Tzu immediately ordered the kingâs favored concubine leaders to be beheaded! The king then objected since those concubines were his best cooks. And, thus, he was worried his food wouldnât be as savory. A very reasonable & understandable objection. Anyway, Sun Tzu didnât listen and beheaded them anyway. Then, he commanded new concubine leaders to take their place. And, after seeing what happened to the first two concubines after not complying and not taking his orders seriously, these new concubines obediently and strictly followed his commands with nary a laugh or even so much as a smirk. After which Sun Tzu sent a messenger to the king declaring: === âYour soldiers, Sire, are now properly drilled and disciplined, and ready for your majestyâs inspection. They can be put to any use that their sovereign may desire; bid them go through fire and water, and they will not disobey.â === I suspect this email is getting all kinds of reactions. From a few eye rolls. To some reply guys and sob sisters being offended. To a handful laughing. But what Sun Tzu did to persuade those he wished to persuade to not only do as he bid them, but do it in a way where there was no chance of them NOT taking it seriously⦠was in strict accordance with the principle of influence & persuasion I teach in the upcoming August Email Players issue about how to help give people almost no choice but to buy from your business. And donât worry. You wonât have to behead any concubines â good cooks or not. Nor will threats, force, or violence in any way be required. But, I believe the info absolutely can help you change the hearts & minds of those you wish to influence and persuade to buy from you, to do as you command, and, yes, do it with 100% obedience and even an eagerness towards doing it â whatever that may be. I donât care if itâs business or personal, either. Itâs all the same in the end. And people are people. With all of us susceptible to this way of selling. Yes, including Yours Unruly. Do it right and no manipulation is needed. No objection answering is required. And, in some cases, no enumerating of benefits or claims are necessary. Extremely powerful stuff. To use it simply subscribe to Email Players before tomorrowâs deadline. Then practice it. Apply it. And make it a âpartâ of what you do day in, and day out. I really wanted to teach something special in this next issue since itâs the 11-year anniversary of Email Players. And I could think of no other topic that âfitâ as well as what it teaches. Itâs something I try to get better at all the time myself. And, I believe you will, too, once you learn it, see how well it works, and how it can literally be a proverbial game-changer. Especially with the hair-raising economic problems rising. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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