Newsletter Subject
The attitude
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Thu, Jul 14, 2022 01:46 PM
Email Preheader Text
Contrary to what the timid mush cookie & sob sister marketers think: Email opt outs are not bad. The
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Contrary to what the timid mush cookie & sob sister marketers think: Email opt outs are not bad. They're good. Sometimes very good. And there are practical, financial, and profitable reasons for this making each unsubscribe you get an event to be celebrated, not wept over, assuming you are always building your list. There's also a mental side to this. For example: Are you worried you lost a subscriber? Then best adjust that sad sack attitude of yours and start realizing the value you bring to your market. Here's how I see opt-outs: When someone opts out, I didn't lose a subscriber. A subscriber lost me. I've lost nothing. That is, except a freebie seeker, professional victim "offended!" by something I write, or someone who simply is bored by me (or sick of me) or is indifferent towards me who wasn't going to buy anyway. And, even if they did buy, they would almost certainly be a major pain in the arse customer anyway, and do absolutely nothing with whatever they bought, in my experience. There's also a mathematical side: There's far less supply of "me" than those seeking what I offer. And, I have compiled data showing my sales rising in direct proportion to my opt-outs. So why would I possibly care if someone leaves? If anything, they do us both a favor. Frankly I often remove people without them knowing. And rarely bother replying when someone asks why they can't subscribe. (I have filters in place to block certain kinds of email addresses that keep a lot of the riff-raff out.) My list is constantly on "probation." You step out of line, make one false move, or start acting like a low class bum, passive aggressive dork, or basement-dwelling troll and you're out. And don't think you're the first. If you've seen "Fast Times At Ridgemont High" it describes "the attitude": "The attitude dictates that you don't care whether she comes, stays, lays, or prays. I mean whatever happens, your toes are still tappin'. Now when you got that, then you have the attitude." In my opinion that's the way to look at your list. Which, if you truly offer high quality, the above math should make it very easy. Yes, you want to help the people on it. Yes, you want to grow it. And, yes, you want to sell to it. But whether someone stays, lays, or pays your feet are tappin'. And it all but comes naturally from using my methods. I believe this is even more true if you take the information in the upcoming August issue seriously, apply it, and make it a way of doing business, marketing, influencing, and even living life. More info on how to subscribe here: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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Settle, LLC
PO Box 1056
Gold Beach Oregon 97444
USA
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