Recently I was sent a screenshot of a tweet written by a guy named Richard Hanania that said: âAmazing the extent to which modern liberalism has just completely given up on persuasion. Everything has to be truth boards, safety commissions, speech codes, judicial fiat. Complete freak out every time they donât get their way. And screeching about âdemocracyâ the whole time!â I would also add: Or they show their bewbs. Especially French feminists. Anytime anything happens in the world, French feminists show their bewbs. And every time they do it reminds me of the so-called internet marketing community. Just as French feminists can only react by showing their bewbs, IMâers can only seem to market and promote themselves and get attention by supposedly âgiving value!â Other than âTest!!11â their answer to everything is âgive value!â Iâm not saying that never works or there isnât a time to show a little "cleavage" of your expertise from your paid offers, to a small extent. Especially for those with household names who have hundreds of thousands of fanboys fapping to their every offer (which is a brand-building skill in and of itself, and thus I am not mocking it here, I rather admire how a few are able to pull it off). Those boys & ghouls can move free lines, give away their best ideas, etc all day long. Although from the behind-the-scenes operations Iâve seen it ainât always pretty. (With 50%+ refunds, angry customers, bristling merchant accounts, embarrassingly small net profits, etc) My opinion: Giving value (i.e., giving your best ideas, tips, secrets away free in hopes people will think,, âif thatâs the free stuff the paid stuff must be awesome!â) is basically the marketing equivalent of showing bewbs. Doing so might get attention. But not as much as you think if everyone else is showing theirs too. And either way, itâs all fleeting and temporary at best. With no real relationship built. No real reason to buy given. And, no real engagement is created because it was free and thus not valued â attracting nothing but lowly freebie seekers, dopamine fiends, and other low value subscribers and, if they buy at all, customers who need constant hand-holding and are quick to head right on back to the goo-roo casino to spend their money on the pretty lights and loud sounds. Do what you want with this info. But thatâs been my experience during my 20 years up in this business. Also, if this analogy confuses or offends you that is okay. That means youâre either new around here or shouldnât be here at all. Donât let the opt-out link below hit you in the arse, Spanky⦠All right enough IM breast milk for the soul. If you want to know how to both sell and create hardcore engagement with your list, your audience, and your customers & clients⦠the special King-Sized (clocking in at nearly 40 pages, almost double-sized) July Email Players issue can show you exactly how to do it, complete with some email examples illustrating each way that you can study (not copy & paste swipe â only bums do that). The deadline to subscribe in time is in just a few short days. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( Ben Settle P.S. A heads up to all current and soon-to-be Email Players subscribers: The July issue will take a bit longer to print, fulfill, ship, and arrive than usual due to July 1 landing on a Friday and a long holiday weekend due to that Monday being the 4th. It will definitely slow things down by a good week, and possibly even by two weeks. And if you live in an especially remote area it will take even longer. As always: Be patient, and your patience will be rewarded⦠This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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